MOTH, one of the UK’s fastest-growing ready-to-drink cocktail brands, has launched a month-long Christmas out-of-home (OOH) campaign across the Transport for London (TfL) network, with more than 600 advertising placements showcasing its Espresso and Passionfruit Martini cocktail range.
Under the headline “You, Me, MOTH?” The festive campaign puts MOTH’s original Espresso and Passionfruit Martini front and centre for the Christmas party season.
The original MOTH Espresso Martini is the UK’s No.1 Espresso Martini. Moth have also just launched the new decaf version which offers the same rich coffee flavour and silky finish without the caffeine kick. Both cocktails are made with premium spirits and real ingredients, delivering a bar-quality serve in MOTH’s signature little black can.
Espresso Martini (125ml) 14.9% ABV/£4 RRP
Count on this to open your eyes. Smooth, bitter, balanced. Likes a glass icy enough to write your name on. Goes with sweet things, like a lover. Perfect with your favourite playlist.
Passionfruit Martini (125ml) 14.9% ABV/£4 RRP
Tropical, rich, romantic. Your X-rated icon – with a sophisticated refresh. It’s velveteen vanilla kisses. And more layers than you may know. Still shimmies to that nickname, though.
Decaf Espresso Martini (125ml) 14.9% ABV/£4 RRP
Smooth, bitter, decaf. Now you can party late. And sleep sweetly. This one loves the dancefloor – especially shaking with you.
The OOH drive coincides with an expanded festive retail offering, including three new grocery launches. MOTH Decaf Espresso Martini (125ml, 14.9% ABV, £4 RRP) is available exclusively at Sainsbury’s, while two new Cocktail Party Packs offer shoppers a ready-made selection of cocktails for Christmas entertaining.
The 6-pack Cocktail Party Pack (£17.50, or £16 with Clubcard) has launched at Tesco, featuring six MOTH favourites including Margarita, Spicy Margarita and Passionfruit Martini. Meanwhile, the 8-pack Cocktail Party Pack (£22), available at Waitrose, includes the original Espresso Martini alongside seven other RTD serves.
Supporting the grocery launches is the return of MOTH’s sell-out Cocktail Advent Calendar (£85), available direct to consumers at mothdrinks.com. Featuring 24 bar-strength cocktails, the calendar forms part of the brand’s wider Christmas gifting collection.
Rob Wallis, the co-founder of MOTH, said: “Our Martini cocktails are already a firm favourite, and Christmas is a brilliant time to introduce more people to them. With the launch of our Decaf Espresso Martini, we’re giving cocktail lovers the choice of enjoying the same great drink with or without the caffeine. More than half of coffee consumers are drinking decaf weekly, so why should they compromise on their Espresso Martini?
“We want MOTH to be part of people’s Christmas celebrations, whether they’re hosting a party or getting together with friends. Our TfL campaign puts our Martini cocktails in the spotlight at a key time for the category, supported by new products arriving on supermarket shelves.”
The festive campaign follows MOTH’s biggest-ever summer OOH push, “You, Me, Marg?”, in which the brand promoted its Margarita range across London and Manchester alongside retail and experiential activity.
A certified B Corp, MOTH makes bar-strength, ready-to-drink cocktails with award-winning spirits and real ingredients, packaged in fully recyclable cans.
