Viral beauty powerhouse and TikTok’s No.1 Shop, P.Louise has once again raised the bar for social commerce with its latest TikTok LIVE event, ‘Get Unteddy With Me’, which aired on Friday at 6pm to launch the brand-new Teddy Touch Collection. The highly anticipated LIVE attracted over 250,000 viewers, delivering one of the most entertaining and fast-paced beauty launches the platform has seen to date.
A brand built on breaking boundaries, P.Louise was one of the first UK businesses to turn away from traditional retail, betting early on TikTok LIVE as the future of shopping alongside consumer moments focused on experience. Now, the brand is upping the game once again, moving beyond creator-led livestreams to a full entertainment and production-first strategy, inspired by moments like Kimsmas and reimagined through the P.Louise lens.
The ‘Get Unteddy With Me’ LIVE saw products fly off the virtual shelves at an extraordinary pace, averaging one product sold every two seconds, proving that when community, content and commerce collide, the results speak for themselves.
Designed with entertainment at the forefront, the LIVE featured a three-zoned set, each serving a different moment of the show – including an immersive collection reveal and game-show segment – that turned product discovery into an interactive must-watch experience. The result was a seamless blend of shopping, storytelling and community participation, marking a UK first for TikTok LIVE.
Rather than simply selling products, P.Louise delivered a fully immersive, high- production experience, inspired by the world of television to create excitement, anticipation and genuine moments of connection with its audience. The event demonstrated how live shopping can continue to evolve into a true entertainment experience, setting a new benchmark for brands on TikTok Shop.
Paige Williams, founder and CEO of P.Louise said: “We’ve never followed the rules. From the very start, TikTok has given us the opportunity to build something much bigger than traditional retail alone. It’s about community, excitement and creating memorable moments that people want to be a part of. Get Unteddy With Me wasn’t just a launch, it was a show and this is only the beginning of how far we can take live shopping with P.Louise.
“With ‘Get Unteddy With Me’, P.Louise has once again proven that social-first, experience-led retail is the future and that when live shopping is treated as entertainment, it can drive huge commercial success.”
