Leading foreign exchange company Travelex has acquired over 150,000 members for its exclusive new loyalty programme, Travelex Plus, less than a year after the scheme’s UK launch.
Travelex Plus offers access to a range of benefits including exclusive rates, discounts, price-freezes and favourable-rate alerts.
Simon Jackson, chief customer officer at Travelex, said: “Customers get access to our best rates on cash and card when they join Travelex Plus. We’re excited to see more than 150,000 customers already benefitting from Travelex Plus discounts.”
Travelex Plus data shows how popular the loyalty programme is at Travelex’s UK airport locations, delivering greater value to an increasingly engaged customer base. In the first ten months of Travelex Plus:
- Travelex Plus members acquire on average a quarter more currency than non-Travelex Plus members, driven by member’s rates and Travelex Plus promotions.
- The number of customers who reload currency onto their Travelex Money Card (TMC) has nearly doubled under Travelex Plus, as TMC users securing preferential member’s rates top up their card more often. (Based on the first four weeks after acquiring a TMC.)
- Travelex has started to build deeper relationships with its Travelex Plus members to better understand consumer behaviour and drive lifetime value.
