Forest Feast has been dedicated to disrupting the category and delighting consumers with mouth-watering snacks for 30 years with innovation firmly at the heart of the brand. This latest launch reflects the brand’s ongoing mission to redefine permissible indulgence through premium snacks that combine quality ingredients with creative confectionery techniques.
“We are always on the lookout for opportunities to translate cultural trends into crave-worthy innovation. With matcha becoming one of the fastest-growing flavour trends, it felt like an exciting territory to explore and an opportunity to reach and excite younger consumers, particularly as data shows as many as 40% are replacing tea or coffee with the viral sensation,” says Leona McCaugherty, Head of Marketing at Forest Feast.
The new product offers a uniquely indulgent experience by enrobing handcrafted almonds in velvety white chocolate blended with high-quality PerfectTed matcha. The result is a deliciously moreish snack which combines crunch, creaminess and the distinctive profile of matcha.
The 120g format will launch in Sainsbury’s from 4th April, followed by Boots from 4th May. The 40g pack will launch in Dunnes Stores ROI from 4th April and Tesco from 18th May.
RRP: £3.95 (120g) / £1.45 (40g).
The launch will be supported by a pop-up event in London, in-store media, consumer press, sampling and social media.
The Forest Feast brand continues to forge ahead, growing at +58% YoY in the latest 52 weeks.
