Dig strengthens leadership team with appointment of Paul Wright

Dig strengthens leadership team with appointment of Paul Wright

Money saving platform Dig adds seasoned entrepreneur to its executive board, signalling a bold new phase of accelerated growth.

Wright, co-founder of the highly successful Ideal World shopping channel, brings a formidable track record in building, scaling and commercialising consumer brands. His move into fintech marks a strategic shift for Dig as it looks to rapidly expand its footprint and sharpen its competitive edge in the consumer technology space.

Founded by tech entrepreneur Ashley Bailey, Dig uses artificial intelligence to help consumers effortlessly save money, identifying the best deals across new and pre-loved markets from the comfort of their own homes.

The platform’s four core features –

1. Dig Alert, which notifies users the moment a saved product drops to their target price;
2. Dig Live, which monitors live auctions in real time and auto-matches deals to users’ wishlists;
3. Dig Routine, a Subscribe & Save model that automatically finds the best price across the whole market at each reorder;
4. Returns Drop, which gives Pro members early access to retailer return stock at significantly reduced prices, together create a uniquely powerful savings engine that works around the clock on behalf of its members.

Dig strengthens leadership team with appointment of Paul Wright

Wright, who joined the board this week, said: “Dig represents the future of consumer finance. Ashley and the team have created a platform with enormous potential. I’m thrilled to be joining the board and look forward to helping unlock the next stage of growth.”

Wright’s entrepreneurial pedigree spans decades, with Ideal World becoming a powerhouse in UK home shopping television under his leadership. Known for his instinctive grasp of customer engagement and revenue generation, he is widely regarded as a builder of high growth, high impact businesses.

Bailey said: “Paul has an exceptional ability to turn great ideas into category leading businesses. His deep understanding of consumer behaviour and proven growth expertise make him the perfect fit for where Dig is heading. We’re incredibly excited to have him join us at such a pivotal moment.”

As demand for smarter financial tools continues to surge, Dig’s latest move underscores its ambition to combine cutting edge technology with proven entrepreneurial leadership, positioning the business firmly on the path to scale.