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Home Retail News Products

Shaken Udder launches new fibre range to tackle the UK’s growing fibre gap

by Fiona Briggs
May 8, 2026
in Products
Reading Time: 2 mins read

Shaken UdderShaken Udder is expanding its portfolio with a new Fibre range, initially launching in Tesco. Available in two variants, Mint Choc and Banana, the milkshakes still boast the thick and creamy texture Shaken Udder is famous for and are high in fibre.

While fibre continues to grow in popularity, 96% of people in the UK are still not eating enough of it. Shaken Udder’s Fibre range aims to give consumers a convenient and delicious way to add more fibre into their diets while at home or on the go.

Each bottle of Mint Choc contains 8.9g fibre per bottle, which provides just under 30% of the recommended 30g daily fibre intake for adults as part of a balanced diet and healthy lifestyle, while a bottle of Banana contains 7.6g fibre per bottle, which is around 25%. Both are packaged in an easy-to-grab format that requires no preparation.

As well as being high in fibre, the range contains no artificial colours, flavours or sweeteners, and is made with real mint extract and bananas.

The range also provides just under 50% of your daily calcium. Calcium contributes to the normal function of digestive enzymes as part of a balanced diet and healthy lifestyle.

The launch of Shaken Udder Fibre comes after a strong start to 2026 for the brand, which is now worth £48.4m in RSV and growing at +22%, with listings in all major supermarkets.

Rob Reames, CEO of Shaken Udder, said: “Consumer interest in fibre continues to grow and as the UK’s number one premium and fastest growing milkshake brand, we are bringing something new to the category that still puts quality and taste at the heart of the product with the added bonus of fibre.”

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