Aldi is stepping up its efforts to help tackle the UK’s fibre deficit by making it easier for customers to increase their fibre intake as part of a balanced diet.
The UK’s fourth-largest supermarket is to launch a new high-in-fibre logo, a commitment to high-fibre product development and continued reformulation across its own-label range in 2026 and beyond.
Currently, only 4% of UK adults meet the government-recommended 30g of fibre a day, despite fibre playing an important role in supporting digestive.
Aldi aims to help close this gap by making high-fibre choices easier to spot, understand and include in everyday meals.
This comes as Aldi announces its partnership with the Food and Drink Federation’s Action on Fibre initiative, which brings together businesses across the food industry to help increase fibre intake nationwide.
Since the initiative began, participating businesses have helped add 1.5 billion portions of fibre to the nation’s diet. Through the partnership, Aldi is aligning its activity with a wider, industry-led effort to support healthier choices.
Aldi’s new high-in-fibre on-pack logo will feature across a growing range of its own-brand products, helping customers identify suitable options quickly and confidently when shopping. It will be rolled out in phases throughout the year, with most eligible products expected to feature it by the end of September and further lines added as the programme progresses.
Initial products carrying the high-in-fibre logo will include everyday staples such as bread, lentils and cereals, alongside selected deli products including falafels. Later in the year, the logo is expected to appear across additional categories including dried fruit, nuts and seeds, and wholewheat pasta.
To further support and inspire customers, Aldi has also launched a new fibre-focused webpage, including a new recipe bank designed to help customers incorporate more fibre into everyday meals. The page can be found here: Fibre Recipes | ALDI UK
Together, these measures form part of the supermarket’s wider commitment to offering healthier food choices at affordable prices, supported by ongoing innovation and reformulation across its own-brand range.
Liz Fox, national sustainability director at Aldi UK, said: “We know fibre plays an important role in supporting everyday health, but it’s particularly difficult for families juggling busy routines and mealtimes.
“That’s why we’re taking a broad approach – from clearer on-pack labelling and product development to sharing simple recipe ideas – to make it easier for families to include more fibre in everyday meals, without compromising on quality or value.”
Kate Halliwell, chief scientific officer, The Food and Drink Federation, said: “We’re thrilled that Aldi has joined us on our mission to support the nation’s health by helping more people increase the fibre in their diets.
“Fibre has a range of important health benefits, from reducing our risk of diabetes, to improving our digestive and heart health. That’s why we’re committed to working with organisations across the food supply chain to make it simpler for people to hit the recommended 30g of fibre a day.
“Last year alone, Action on Fibre helped add the equivalent of 88 million bowls of Bran Flakes to shop shelves, and with Aldi on board, we know we’ll be able to achieve even more.”
