Nomadic, the convenience food brand, has released a new limited-edition flavour in its popular ‘Clusters’ range, White Chocolate and Strawberry.
Joining the Clusters four-strong line-up, the flavour features chunks of white chocolate and sliced strawberry pieces to complement Nomadic’s core yogurt and oat clusters.
Available first in Booker, then SPAR and Nisa, followed by a roll-out across Nomadic’s wholesale and retail base, the launch comes as the firm reports its overall YOY volume sales as being up 29% – while it has also retained its status as the No.1 yogurt brand in Convenience (source: Circana CYD category 15/3/06).
White Chocolate and Strawberry is Nomadic’s first new product since its ‘New Name, Same Snack’ campaign, which introduced the simpler ‘Clusters’ name for its biggest-selling format.
Jennifer Crew, Nomadic senior brand manager, said: “Nearly 30 years on from launch, the Clusters range remains a huge presence in retailers, large and small. This flavour marries strawberries, the classic sweet taste of a British Summer, with the light, smooth, indulgence of white chocolate. It’s another satisfying and filling treat for people who want to take a moment of ‘me-time’ out of their busy day.”
Nomadic White Chocolate & Strawberry Clusters, £1.70 RRP/169g.
