NERDS has announced the expansion of its UK range with the launch of NERDS Cherry Lemonade Gummy Clusters, building on strong global momentum – NERDS is ranked #1* in the US sugar confections category, generating almost $1 billion in annual sales.
Following breakout success in the US, NERDS Gummy Clusters have rapidly gained worldwide traction, with viral social media appeal and attention from Gen Z audiences. In the UK, the brand is worth £30M, growing at 45% YoY.
NERDS Gummy Clusters deliver a distinctive, multi-sensorial experience, combining a soft, chewy centre with a crunchy coating of tangy NERDS pieces. The new Cherry Lemonade flavour brings a bold sweet-meets-sour twist, blending sweet cherry notes with a refreshing citrus zing to perfectly capture the taste of summer. The new SKU taps into growing demand for bold, sour flavours and aims to attract both new and existing shoppers.
NERDS Cherry Lemonade Gummy Clusters will be available exclusively in Tesco Group from 22nd April (RRP: £2, per 113g pack), and nationwide from September, joining existing Fruits and Berries flavours on shelf.
Kevin Massie, Ferrara European director, commented: “NERDS Gummy Clusters have performed exceptionally well since launch, we’re excited to expand the range with Cherry Lemonade in time for summer. Shoppers are increasingly seeking bold, shareable formats, and this latest flavour delivers exactly that.”
The launch will be supported by a summer campaign, “Meet Your New Squeeze”. Inspired by the excitement of spontaneous connections, from new besties to fleeting flings, the campaign positions NERDS Cherry Lemonade Gummy Clusters as the ultimate “squeeze” for summer.
