Chopstix, the UK’s leading Asian-inspired QSR brand has announced the launch of its brand new ‘Mini Stix’ meals. Rolling out across stores nationwide, these new kids meals offer accessible, flavour-packed options for a family audience.
Priced at £3.99 in-store, the Mini Stix meals allow customers to choose from a base of either vegetable chow main or egg fried rice, topped with three mini veg springs rolls or six mini chicken balls, and a choice between either a bottle of water or Robinson’s fruit shoot. Meals will be packaged in a colourful kids box, along with a sheet of Chopstix stickers.
Along with the Mini Stix meals, the brand has also introduced a sweet treat for the summer. The Sugared Baonut – lightly fried golden brown and dusted in sugar, it is also available alongside a caramel sauce for dipping.
Elio Elia, Chopstix commercial director commented: “As Chopstix continues to grow across the UK and internationally, we’re focused on ensuring our menu evolves to meet the needs of a wider range of customers. Mini Stix marks an important milestone for the brand, giving families a dedicated kids’ offering that delivers excellent value without compromising on flavour. Combined with the launch of our new Sugared Baonut, these additions reinforce our commitment to offering exciting, accessible menu choices that keep customers coming back for more.”
With over 140 stores, the Chopstix Group has seen rapid growth over the past 12 months, in the UK and now France, having launched its debut site on the continent earlier this year and investment from European quick service restaurant operator, QSRP.
Chopstix was established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, who remain involved with the business on a day-to-day basis. The Chopstix Group has undergone a busy period of brand development and expansion as Chopstix sets its sights on becoming the largest Asian QSR company on the continent.
For more information please visit: www.chopstixnoodles.co.uk
