Tails.com, the specialists in tailored dog food, have announced an update to their Inner Vitality retail portfolio. The new Toppers range launches into Sainsburyʼs today in both freeze dried and bone broth formats, providing added benefits and variety to mealtimes.
Available in four flavours; Beef, Chicken, Fish and Veg, the new range has been carefully curated to enhance palatability and texture, with each recipe fortified with supporting ingredients that focus on key concerns among UK dog owners.
The Beef Bone Broth recipe is enhanced with glucosamine, MSM and hyaluronic acid to support flexible joints, and turmeric and nettle as a source of antioxidants. The Chicken Bone Broth recipe contains probiotics and postbiotics to support healthy digestive function and gut maintenance, alongside L-glutamine for a healthy gut lining, to support healthy digestion and gut health. Both bone broths are made with organic bones, a natural source of gelatin and are low in fat (under 0.5%).
The Freeze-Dried Sprinkles range offers equally targeted nutrition. The Fish Sprinkles recipe contains 95% fish, with salmon, cod and linseed to provide Omega-3 and Omega-6 to support skin and coat, alongside botanicals as a source of vitamins and minerals. The Immunity & Care Sprinkles recipe uses only plant-based ingredients, making it suitable for dogs that may be sensitive to animal proteins, with swede and beetroot to support healthy digestion, nettles and berries as a source of antioxidants, and brewer’s yeast as a natural source of vitamin B to provide immune support.
Dan Benson, Head of Retail at Tails.com says:
“We know more dog owners are looking for simple ways to support their pet’s health while making mealtimes more enjoyable, so we’ve worked in partnership with Sainsbury’s to create a complementary range that does exactly that.
Whether it’s adding extra flavour, variety or targeted nutritional support, the new Toppers make it easy to enhance every bowl. With four recipes to choose from across bone broth and freeze-dried formats, owners can mix things up to suit their dog’s tastes, preferences or specific needs.
Weʼre committed to making mealtimes better through thoughtful innovation that’s driven by consumer insight and supported by our nutritional expertise.”
Nicole Tipping, pet buyer at Sainsburyʼs says: “We love bringing exclusive and exciting new products to our customers. We’re really excited to partner with Tails.com to launch a brand new range of Inner Vitality Toppers, allowing customers to enhance mealtimes in a way that dogs will find both delicious and beneficial.”
The Toppers will be introduced exclusively at Sainsburyʼs into 300 stores and online for £4 from 26th July. The Bone Broth recipes offer 3 days of enhanced meals per pouch, whilst the Sprinkles recipes offer 5 days per tub*.
*based on feeding a medium sized dog weighing 15kg twice a day.
- Mobility & Joint Beef Bone Broth 250ml – suitable for dogs 8 weeks.
- Digestion & Gut Chicken Bone Broth 250ml – suitable for dogs 8 weeks.
- Skin & Coat Fish Sprinkles 50g – suitable for dogs 8 weeks.
