Women do not need more makeup. They need the right makeup. That is the belief behind CASSIE, the new beauty brand from celebrity makeup artist Cassie Lomas.
Cassie Lomas has spent 30 years in the beauty industry, known for her natural looks on celebrity clients for red carpets, music videos and brand campaigns. Cassie has worked with a host of talent, including Lady Gaga, the iconic Twiggy, Rita Ora, Perrie Edwards and Coleen Rooney. Yet it’s the decade she has spent teaching makeup artistry, and the thousands of everyday women who have sat in her chair, that shaped CASSIE.
Time and again, Cassie heard the same frustrations: overflowing makeup bags, routines that had become too complicated, and products that were rarely used. Women wanted to look and feel their best without spending ages. CASSIE was built to fix exactly that.
“In a world where there’s a constant pressure to have more, women asked me to help them strip it back. I created CASSIE to feel easy, for everyone, with formulas you can trust and shades that just make sense. These are the products I trust on my clients, myself, and my daughter,” says founder Cassie Lomas.
The debut collection is a tightly edited range of multitasking essentials, each one designed to do more so your makeup bag can hold less. Every CASSIE formula is clean and high-performing, chosen to support the skin, the senses and the way you want to feel.
THE COLLECTION
I AM ENOUGH — Face Makeup
RRP £33.00
A one-step skin enhancer that replaces four separate products: smoothing, illuminating, perfecting and warming the complexion in a single application. Worn sheer for every day, or built up for more coverage, the lightweight, breathable texture moves with the skin for a naturally radiant finish. Buildable from a light tint to a fuller, foundation-like finish, with the warmth of a soft bronzer built in. The compact is refillable.
Available in eight shades with flexible pigments that adapt to individual skin tones.
WE ARE ONE — Colour Wand
RRP £25.00
A multi-use colour for eyes, lips and cheeks that brings a tonal wash of colour to the face with minimal effort. Applied directly from the wand and blended instantly with the Colour Brush, it sets quickly for a long- lasting, natural flush that stays where you put it, pulling any look together in seconds.
Available in five shades: Baby Pink, Rose Glow, Peach Nude, Coral Glow and Bronze Glow.
ALL I NEED — Brush Set & Clutch Bag
RRP £50.00
A travel-ready edit of three brushes with five brush heads between them: a Face Brush for base application, a dual-ended Colour Brush for blush and shadow, and a dual-ended Lift Brush for sculpting, concealing and detail work. Housed in a sleek black clutch that doubles as an evening bag for travelling light.
All products are vegan and cruelty-free
Available from July 2026 at www.bycassie.com ENDS
