Damm UK’s newly acquired “Old Speckled Hen” brand family is launching “Old Speckled Hen” ZERO, an alcohol-free variant of the popular premium ale following the recent changes in consumer behaviour.
It has been specifically developed in response to a growing trend for 0% ABV drinks and an increase in people “zebra-striping” or alternating between full-strength and no/low alcohol options. “Old Speckled Hen” ZERO offers customers the signature malty taste with hints of caramel and fruit. Essentially, it is produced with all of the flavour of regular “Old Speckled Hen” but without alcohol and contains fewer calories at just 12kcal per 100ml.
BBPA figures reveal that the no/low alcohol category is growing to meet the shift in consumer behaviour. 2025 was a record year for it with 200 million pints of no/low beer sold, almost 3% of the UK’s total beer market 2025. Furthermore, according to research by charity Drinkaware as part of their 2026 Drinkaware Monitor, an annual study of UK adults’ drinking trends, they found that a record 91% of drinkers are moderating alcohol intake, increasing from 87% in 2025.*
Luke White, managing director of Damm UK, comments: “We know that consumer drinking behaviour is now tailored around occasions and the launch of ‘Old Speckled Hen’ ZERO reflects that. Whatever the reason for moderating, we believe that this 0.0% traditional ale is going to become a national favourite.”
“Old Speckled Hen” ZERO will launch from now in a 4x440ml can format at select Morrisons stores and on morrisons.com. Cans and 500ml bottles will be rolled out to Asda online and stores later this month. Meanwhile, the new product will be available soon across Greene King pubs nationally amongst other venues.
In July Damm UK acquired the “Old Speckled Hen” family of brands from Greene King, which will bring the Damm Eagle Brewery full circle back to British beer and ale production. It also cements Damm’s status as the largest independent brewer operating in the UK during the business’ 150th anniversary year.
As the first major innovation since Damm’s acquisition of Old Speckled Hen, the launch reflects the company’s commitment to investing in the long-term growth, relevance and success of one of Britain’s most recognised ale brands.
