Air Wick, one of the most loved home fragrance brands in the UK has announced Olympic Gold Medalist, broadcaster, and author Tom Daley as its new brand ambassador for 2026.
This strategic partnership aims to strengthen Air Wick’s connection with households across the UK through Tom’s authentic passion for home, family, and wellbeing.
Inspired by Tom’s love of knitting and crafting, the campaign celebrates how thoughtful, comforting touches in the home, combined with Air Wick’s rich autumn and winter fragrances, can create an irresistibly cosy and inviting sanctuary.
Tom Daley, best known for his extraordinary sporting achievements and his successful career beyond sport, will work closely with Air Wick, sharing his passion for creating welcoming spaces and showcasing the role fragrance can play in elevating everyday moments at home.
The partnership will span PR & social media and retail engagement and will debut with the launch of four new limited-edition designs, inspired by comforting seasonal rituals: Velvet Vanilla Latte, Cosy Rose Tea, Smooth Pumpkin Ginger Chai and Warm Mulled Wine.
Designed to bring warmth and comfort to the home during the autumn and winter months, the collection is available to buy across major retailers nationwide, and available in all product formats.
Speaking of the new partnership, Tom said: “I’m delighted to be partnering with Air Wick, a brand that has long been part of creating a welcoming atmosphere at home. Our personal space has always been incredibly important to me and my family, and I love the way fragrance can instantly change the mood and make it truly feel all cosy.”
Hannah Skardon, Marketing Director at Vestacy, adds: “Tom is a fantastic fit for Air Wick. He is one of the UK’s most recognised and trusted personalities, with a genuine passion for home, family and wellbeing. His authenticity and broad appeal make him the ideal partner to help us connect with consumers and showcase how Air Wick products can elevate everyday living through fragrance”.
This collaboration marks an exciting new chapter for Air Wick as the brand continues to inspire consumers to create homes that feel welcoming, comfortable and full of personality. The partnership with Tom Daley will commence immediately, with campaigns rolling out in Autumn 2026.
