Reckitt, a global leader in health and hygiene brands has named actress, author and broadcaster, Giovanna Fletcher as its new brand ambassador for 2026.
This strategic partnership aims to further connect Reckitt’s iconic brands with families across the UK, leveraging Giovanna’s authentic voice, relatable experiences, and trusted influence.
Giovanna, best known for her relatable & warm approach to home life, candid discussions on motherhood, and inspiring positive outlook, will join forces with Reckitt across its iconic homecare brands, Dettol, Finish, Vanish and Harpic. Her work will span across social, engagement, and events, supporting seasonal & limited-edition activations in 2026. The first launch will be Sunshine Rituals, limited edition designs that bring feelgood moments into everyday homecare routines. The range will be available in most major retailers from April.
Speaking of the new partnership, Giovanna Fletcher said: “I’m so excited to be partnering with Reckitt and to be working with brands that are such a familiar part of my everyday family life. Sunshine Rituals is all about those small, feel-good moments at home, and that really resonates with me, especially as a busy mum. I’ve relied on so many of their brands over the years to keep my home running smoothly”.
David Shillock, marketing director Northern Europe Reckitt said: “Giovanna is a natural fit for Reckitt. Her relatable approach to family life and passion for creating positive everyday routines perfectly reflect the values behind our brands. We’re delighted to welcome her as our brand ambassador and can’t wait to see what 2026 has in store”.
This collaboration marks a significant step for Reckitt as it continues to strengthen its connection with consumers through trusted and influential voices. The partnership with Giovanna Fletcher is set to commence immediately, with campaigns rolling out throughout 2026
