09 September 2026 — Hunter & Gather, the fast-growing nutrition and functional wellness brand, has unveiled a major rebrand spanning a new visual identity, bespoke packaging and a new website. The work was developed with London brand agency Big Fish, the team behind Charlie Bigham’s, Freddie’s Flowers and Crosta & Mollica, following a six-figure investment in the strategic process.
The rebrand puts a single purpose at the centre of the business: Hunter & Gather exists to help people eat, feel, and look better through evidence-backed nutrition.
Founded at the end of 2017 by Amy Moring and Jeff Webster, Hunter & Gather has grown from a challenger condiment brand into a broader nutrition business spanning natural supplements and nutrient-rich foods. Products now sit across three clear pillars — Eat Better, Feel Better and Look Better, under a “Made for humans” product promise. Every Hunter & Gather product is free from seed oils, refined sugar, and gluten.
The new identity introduces bespoke paint effect artwork inspired by the brand’s ancestral beginnings and each product’s ingredient story. The Hunter & Gather logo has been redesigned to sit at the base of the pack, a deliberate nod to the brand’s role as a supportive, foundational part of everyday health.
The rebrand follows a significant period of growth. Hunter & Gather was recently named one of the UK’s fastest-growing founder-led businesses in the 2026 Times 100, ranking 85th, and in the 2026 FEBE Growth 100, ranking 62nd, following annual sales of £16.6 million and year-on-year growth of 62.5%. The business has now sold more than 2 million products to over 400,000 households and is stocked by major UK retailers including Tesco and Waitrose.
Amy Moring, Co-Founder of Hunter & Gather, said: “We started Hunter & Gather in 2017 because I couldn’t find food I could trust. Nearly a decade on, our community has grown, our range has expanded, and we can support people across far more of their health than we could at the start.
“It was time the brand grew with the business. Our standards haven’t changed. What’s changed is how clearly we can show people what we stand for.”
Jeff Webster, Co-Founder and CEO of Hunter & Gather, added: “We’ve grown quickly, but the opportunity ahead of us is bigger than anything we’ve done so far.
“The new brand brings our principles together in one place and gives us a much stronger foundation for what comes next. The ambition is simple: make these standards accessible to more people than ever.”
The new branding rolls out across the product portfolio, website and retail presence from September.
It also marks the first phase of a wider campaign running through to January 2027, built on a single insight: 87.4% of people say modern life leaves them little time to feel like themselves. The campaign puts the morning back at the centre of that , a coffee, a daily collagen routine, and a few minutes people can give back to themselves.
