Long associated with winter, illness or slow cooking, a new generation of bone broth is changing that, moving it from occasional use to an everyday kitchen staple.
As we step into the lighter and longer days, al fresco lunches and a renewed focus on feeling good from the inside out, there’s a new way to approach everyday nutrition.
Gone are the heavy, winter-only wellness habits and in their place, a new kind of ritual is emerging: one that is simple, savoury and designed to slot effortlessly into real life.
Enter Hunter & Gather’s new Chicken Bone Broth. A fresh, spring-ready take on a traditional staple that is fast becoming a go-to for anyone looking for a lighter, more versatile way to build real-food nutrition into everyday life.
While bone broth has long been associated with colder months and comfort-led cooking, this lighter, more versatile chicken iteration is redefining its place on the modern menu. From post-pilates pick-me-ups to easy midweek meals and even as a light, skin-supporting daily ritual.
At its core, Hunter & Gather Chicken Bone Broth is exactly what it says on the tin: a real-food broth powder made from responsibly sourced free-range chicken, blended with natural herbs and vegetables to create a light, savoury flavour. Unlike many broths on the market that lean heavily on tomato and additional flavourings, this is designed to taste unmistakably of real chicken.
Designed for both sipping and cooking, it can be stirred into hot water for an instant, comforting drink, or used as a nutrient-rich base for soups, sauces, grains and seasonal dishes, from spring vegetable broths to summer chicken Caesar-inspired dressings and dishes.
Each serving delivers a supercharged 11g of protein and a glowing 5.5g of naturally occurring collagen, offering a simple, food-first way to support muscle maintenance and everyday strength. As protein continues to dominate the wellness conversation, particularly for women navigating busy lifestyles, hormonal changes or simply looking to feel fuller for longer, this offers a refreshing alternative to overly sweet shakes and processed snacks.
What sets this apart is its versatility. For those building gentle, sustainable wellness habits, its lighter flavour makes it easy to enjoy daily, whether sipped mid-morning or added to a quick lunch.
For those who love to cook, it behaves like a true kitchen staple, a natural upgrade to often ultra-processed stock cubes that brings both flavour and substance to everyday meals.
And for those balancing work, workouts and social lives, it provides a convenient, savoury protein source that fits seamlessly into a fast-paced routine, supporting energy and consistency without the need for complicated prep.
Made with 100% natural ingredients and free from artificial flavourings, dairy and gluten, the chicken is sourced from trusted free-range farms, selected for high welfare standards, reinforcing Hunter & Gather’s commitment to doing things properly, from farm to finished broth.
While traditionally made bone broth can take hours to prepare, this powdered format offers the same foundational nourishment in seconds, making it realistic to incorporate into daily life.
Director of functional nutrition at Hunter & Gather, Pauline Cox, explains: “One of the most powerful changes you can make to your routine isn’t about doing more, it’s about doing something consistently.
Her advice is simple: “If you’re going to change one thing this season, make it this, swap out one daily habit for something that truly nourishes you. Whether that’s a mid-afternoon coffee or a quick snack, replacing it with a light, protein-rich fresh broth is a small shift that can have a meaningful impact over time.”
As summer approaches, the focus naturally turns to feeling good, not just how we look, but how we move, energise and show up in our everyday lives during the long stretched-out days ahead. Hunter & Gather’s Chicken Bone Broth taps directly into that mindset, offering a lighter, more versatile way to embrace a ritual that starts now but works all year round.
Available from 29th April, Hunter & Gather Chicken Bone Broth is priced at £30 for 20 servings, and is available to purchase here.
