The Laughing Cow is unveiling one of its most significant product launches in recent years with the introduction of The Laughing Cow Creamery, an entirely new three-product range designed to bring a fresh take on everyday indulgence to the dairy aisle.
Launching exclusively in Tesco from late October 2026, the new range comprises Creamery Spread, Creamery Skyr and Creamery Whipped, expanding The Laughing Cow’s portfolio with three distinctive propositions that combine deliciously creamy taste, simple ingredients and versatile usage occasions.
Made with real milk, fresh cream, carefully selected ingredients and no additives, the range delivers on growing shopper interest in products that balance indulgent taste with ingredient simplicity and nutritional benefits. All three products are a source of calcium, while Creamery Skyr offers an additional protein proposition, containing 10.2g of protein per 100g.
The launch comes as shoppers increasingly seek out quality dairy products that deliver on taste, nutrition and versatility. With protein continuing to influence food choices and growing interest in simple, recognisable ingredients, Creamery brings together these evolving shopper priorities in a range that still prioritises taste and enjoyment.
Building on The Laughing Cow’s cheese-making heritage, the launch introduces new textures, formats and usage occasions designed to bring additional choice and excitement to the dairy aisle, from breakfast and lunch to snacking, cooking and entertaining.
Three ways to enjoy effortless creaminess
The Laughing Cow Creamery range comprises:
- The Laughing Cow Creamery Spread (150g, RRP £2.25*): A rich, smooth and spreadable cheese designed for versatility across hot and cold dishes, from toast and crackers to dips, sauces and cooking.
- The Laughing Cow Creamery Skyr (145g, RRP £2.45*): Combining an ultra-smooth texture with the natural protein of Skyr, the new variant contains 10.2g of protein per 100g. Skyr is similar to yoghurt but known for its naturally high protein content and thick, creamy texture. Creamery Skyr is designed to appeal to shoppers looking for protein-rich options that deliver on taste, whether enjoyed at breakfast, as a snack or after exercise.
- The Laughing Cow Creamery Whipped (210g, RRP £3.00*): Made with French milk and cream, the light and airy whipped cheese offers a distinctive texture and fresh taste, suitable for both sweet and savoury occasions.
Polly Rattue, brand lead at The Laughing Cow, says: “At The Laughing Cow, we’ve always believed that great-tasting cheese can bring a little joy to everyday life. Creamery represents one of our most significant launches in recent years, introducing an entirely new range that brings something fresh and distinctive to the dairy aisle.
We know shoppers increasingly want the best of both worlds: delicious, indulgent taste alongside simple ingredients and meaningful product benefits. With Creamery, we’ve brought those qualities together in three distinctive products that deliver effortless creaminess.
From the rich smoothness of Spread and the natural protein of Skyr to the light, cloud-like texture of Whipped, each product offers something different, giving shoppers more ways to enjoy deliciously creamy cheese throughout the day.
“We’re delighted to be launching Creamery exclusively with Tesco and look forward to introducing shoppers to the range.”
