Fashion brand KAIIA has partnered with Princess Andre to launch Princess Redefined, an 18-piece leisurewear collection marking Princess’s first-ever collection in the category.
Curated in collaboration with Princess herself, the collection brings together her personal style and KAIIA’s contemporary aesthetic. Featuring relaxed silhouettes, tracksuits and a selection of accessories, the edit combines Princess’s favourite wardrobe staples with new styles designed to encourage experimentation, offering a fresh take on everyday leisurewear that balances comfort with a more fashion-led approach.
The collection will be available for 24-hour exclusive early access on 9 November to customers who sign up to the KAIIA newsletter and download the brand’s app, ahead of its public launch at 10am on 10 November 2026.
The partnership will be announced through coordinated social media posts across Princess’s and KAIIA’s Instagram and TikTok channels at 6pm tonight, Tuesday 3 November, giving fans their first look at the range. With a combined social media following of 3 million across Instagram, TikTok, Facebook and Snapchat, Princess brings significant reach and audience engagement to the partnership.
The collection will also include three exclusive tracksuit styles available through retail partner Footasylum, extending the launch across KAIIA’s own channels and selected wholesale distribution.
The campaign was shot at YOU Studios in London on Friday 30 October, where all 18 looks were captured across three different sets through a combination of fashion photography and video. The creative direction drew inspiration from music videos and contemporary fashion editorials.
Working with photographer Alex Hutchinson and videographer Harry Reavley, the team created a campaign showcasing a different side to Princess. ITV cameras were also on set capturing behind-the-scenes footage for The Princess Diaries.
Commenting on the partnership, Qasim Akhlaq, CEO of KAIIA, said: “We’re really excited to be working with Princess on this collection. She’s someone who has a natural sense of style and confidence in the way she dresses, which made her a great fit for KAIIA. She also has a fantastic connection with a young, fashion-conscious audience.
“We wanted this to feel like a genuine collaboration rather than simply putting Princess’s name to a collection. She’s been involved in choosing the pieces and shaping the edit, incorporating the styles she loves alongside some new looks that take her slightly outside her comfort zone.
“The creative direction was really important to us, and we’re delighted with the result. It’s a different side to Princess and a great way to mark our fifth year as a brand. We can’t wait for everyone to see it.”
The launch coincides with KAIIA’s fifth anniversary. Since launching, the brand has continued to establish its presence in the fashion market, securing Drapers Awards nominations for the second year running, alongside recognition for its marketing activity.
Working with Princess is part of KAIIA’s ambition to reach new audiences through talent partnerships that feel relevant to its customers. Her growing interest in fashion, alongside her highly engaged social following, made her a natural choice for the brand.
To celebrate the launch, KAIIA will host an intimate dinner on 10 November at Footasylum on Oxford Street, attended by Princess, her friends and selected guests.
COLLECTION AVAILABILITY
EARLY ACCESS SIGN-UP: The sign-up page for exclusive early access to Princess, Redefined goes live at 6pm tonight (Tuesday 3rd November). Customers can register here: https://www.kaiiathelabel.com/
pages/princess-andre- collection-early-access-sign- up 9 November 2026: 24-hour exclusive early access for customers who sign up to the KAIIA newsletter and download the app.
10 November 2026, 10am: Public collection launch.
10 November 2026: Three exclusive tracksuit styles available through Footasylum.
