Pro Plus is strengthening its retail presence with two new listings at Boots, marking a significant step in the continued expansion of its effervescent Fizz range.
The listings will see Pro Plus Fizz roll out to 211 Boots stores, while Pro Plus Immune Support, the latest addition to the brand’s portfolio, will launch in 49 stores. Both products are also set to be available online at boots.com.
The expansion reflects Pro Plus’s continued investment in product innovation and retail distribution, as the established caffeine brand builds on its heritage and broadens its offering within the health and wellness category.
A key focus of the new listings is the introduction of Pro Plus Immune Support, the brand’s latest NPD, which combines caffeine with vitamins and minerals in a convenient orange-flavoured effervescent format. Each tablet provides 75mg of caffeine, alongside vitamins A, C and D and zinc, which contribute to normal immune function, and vitamins B6, B12 and iron, which contribute to the reduction of tiredness and fatigue.
The launch builds on the existing Pro Plus Fizz range, which offers an alternative format to traditional caffeine tablets, while introducing additional nutritional benefits to the portfolio.
Samantha Ross, brand manager at Pro Plus, comments: “We’re delighted to be expanding our presence in Boots with these two new listings. Securing a 211-store rollout for Pro Plus Fizz is a fantastic step forward for the brand, while the introduction of our latest innovation, Pro Plus Immune Support, marks another exciting development for our growing portfolio.
“Innovation is a key focus for Pro Plus as we look to build on our established heritage, introduce new formats and broaden our appeal within the health and wellness category. Pro Plus Immune Support is a great example of this, bringing together caffeine with vitamins and minerals that support normal immune function and help reduce tiredness and fatigue.
“These new listings represent an important milestone in our retail growth strategy, and we’re looking forward to making more of the Pro Plus range available to Boots customers.”
