Primark is putting fashion and value at the heart of Christmas with the launch of its 2026 ‘Style Your Season’ campaign, bringing together the outfits, moments and finishing touches that make the season special.
Launching today in the windows of more than 500 Primark stores worldwide and across digital and social channels, the campaign showcases styles for every part of the festive season, from statement partywear and cosy knitwear to seasonal homeware and thoughtful gifts. This year also marks Primark’s biggest-ever festive pyjama collection, with matching options for the whole family. With fashion starting from just £1.30 for kids and £5 for adults, Primark is making it easier for customers to find something for every occasion this winter.
Fashion for every festive occasion
At the heart of the campaign is Primark’s festive fashion collection, packed with trend-led pieces and versatile wardrobe staples designed to take customers through every event, from office parties and nights out to family gatherings and last-minute plans.
For those who love an excuse to dress up, Coleen Rooney returns with her third By Coleen collection, putting festive glamour centre stage. From rich velvet and satin to sequins and sparkle, the collection brings plenty of statement-making style, while coordinated looks offer an effortlessly polished approach to party dressing. With prices starting from just £6, the collection will land in Primark stores from next week.
For menswear, Irish actor Emmett J. Scanlan makes his debut as the face of Primark Man’s 2026 Christmas campaign, showcasing a collection that blends heritage with a relaxed, contemporary attitude. Textured and slim-fit suits bring a sharper look for dressing up, while checked car coats, borg-lined jackets and padded bombers offer elevated everyday layers. Modern Fair Isle knits and rich textures add a nostalgic festive touch, creating versatile winter looks that feel relaxed and easy to wear, with prices starting from £10.
For the moments in between
Christmas isn’t just about dressing up; it’s also about slow mornings, cosy nights in and spending time with the people (and pets) who make the season special. From warm knitwear and comfortable layers to matching pyjamas, Primark has the in-between moments covered. Family pyjama styles start from £4 for kids and £8 for adults, with options ranging from classic flannel and tartan to stripes and playful character prints featuring The Grinch, Winnie the Pooh, Mickey Mouse and Home Alone. With matching options for dogs too, the whole family can get involved.
For the finishing touches
Style doesn’t stop at the wardrobe. From cosy nights in to hosting family and friends, Primark’s homeware collection brings seasonal touches to every corner of the home. Inspired by the warmth and nostalgia of celebrations past, the collection pairs much-loved traditional motifs with a cosy, playful feel, spanning illustrated bedding, cushions and throws, seasonal candles, statement decorations and elegant tableware. With prices starting from £1, there are plenty of ways to bring a little Christmas magic home.
For those ticking off their Christmas shopping list, the retailer’s gifting range spans beauty, fragrance, accessories and stocking fillers. And for the person who already has everything, Primark gift cards are available in stores across all markets and online at www.primarkgiftcards.com.
Supporting communities
Alongside this year’s campaign, Primark stores will be giving back locally through the Good Neighbour Fund. The programme empowers stores to support charities and organisations that matter to their colleagues and customers. This festive season, many will be making donations to local causes, helping to make a positive difference in their communities.
Matt Houston, chief customer & digital officer at Primark, said: “The festive season looks different for everyone, and ‘Style Your Season’ is all about helping our customers make every moment their own. We’ve brought together great fashion, quality and value across everything from partywear and matching pyjamas to gifting and homeware. Whatever the occasion, we want our customers to be able to find what they’re looking for at a price they’ll love.”
For more information about Primark’s festive offerings, prices and store availability, visit https://www.primark.com/en-gb.
