Jewellery brand Abbott Lyon has launched its nationwide Christmas campaign, headlined by a hero TV commercial on ITV from 1st November.
Titled ‘The Wonder of Gifting’, the campaign celebrates the thought, anticipation and emotion behind meaningful gift giving. At its heart is ‘The Double Aww’, the genuine moment of joy when a personal gift is unwrapped, felt by both the giver and the receiver. The hero film introduces this idea, and every piece of content that follows builds on it.
The advert spotlights the new ‘The Story of Us’ collection, showing how custom stones, bespoke engravings and signature packaging turn beautiful jewellery into lasting keepsakes. Throughout the festive season, Abbott Lyon will celebrate every stage of meaningful gifting, from the craftsmanship and personal touches that go into each piece, to the memories created once a gift is opened and the Christmas traditions that bring loved ones together.
Grounded in the brand’s enduring ‘Made More You’ platform, Abbott Lyon’s pieces can be personalised with bespoke engravings, chosen birthstones and personal photographs. It is this emotional response to gifting that inspired the creative idea for the campaign. As Jezz Skelton, Founder & CEO, explains: “You get two moments with an Abbott Lyon gift: one when you open it and see that it’s beautiful jewellery, and another when you realise that it’s personalised.”
Product highlights: ‘The Story of Us’ Collection:
- The Story of Us Bangle (£99)
Crafted in water resistant stainless steel with gold toned or silver toned plating, featuring seven birthstones that map out a timeline of seven distinct milestone moments, complete with sentimental messaging debossed inside the band. - The Story of Us Oval Locket Necklace (£119
Finished in a luxury gold toned finish, this multi layered photo locket holds up to four physical photographs, five custom birthstones, three front initials, and bespoke reverse engraving. A complete wearable record of a life shared. Also available in silver tone. - The Story of Us Heart & Oval Signet Rings (£59)
A sentimental signet holding five birthstones across a sleek heart or oval face, finished with a central custom debossed initial.
‘The Story of Us’ collection officially launched on 1st November and is available exclusively at abbottlyon.com
