Cafédirect is expanding its whole bean organic coffee range with the launch of its award-winning Mayan Gold in a new 750g format, available in Tesco from 9 November 2026, as well as through the Cafédirect website and selected online retailers.
The launch comes as Britain’s love of café-quality coffee at home continues to grow, with UK bean-to-cup coffee machine sales reportedly rising by 33.5% and whole bean coffee sales increasing by 20.3% in volume over the past year¹.
And with Christmas approaching, coffee-making equipment is firmly on shoppers’ wish lists. New research from Lakeland reveals that 28% of Brits would welcome a coffee machine or coffee-making accessories as a Christmas gift², making Mayan Gold 750g a timely addition for coffee lovers looking to get the most from their home brewing experience.
Designed for engaged whole bean drinkers using bean-to-cup machines or grinding their own beans, the new 750g pack offers a convenient, better-value way to enjoy great coffee at home. Building on the success of Cafédirect’s existing Machu Picchu 750g format, the launch provides a natural trade-up opportunity for loyal Mayan Gold 200g shoppers, while giving Machu Picchu fans an exciting new single origin flavour to explore.
Sourced from the highlands of Mexico, including Chiapas, Mayan Gold is a single origin Arabica coffee that captures the rich character of its origins.
Grown among misty cloud forests and lush tropical jungle, where shade and mist help coffee cherries ripen slowly, Mayan Gold is celebrated for its smooth, rounded character and natural sweetness.
Warm, smooth and naturally sweet, the coffee offers soft caramel notes that develop into rich brown sugar and light molasses. Its dark roast delivers a velvety body, gentle acidity and a beautifully balanced, warm and lingering finish.
Versatile enough to suit a variety of brewing methods, Mayan Gold is ideal for bean-to-cup and espresso machines, as well as moka pots, AeroPress, pour-over, filter coffee and cafetières. Whether coffee lovers prefer a rich morning espresso or a leisurely cafetière, Mayan Gold makes it easy to enjoy great-tasting coffee at home.
For shoppers who care about more than just what’s in their cup, Cafédirect combines exceptional coffee with a commitment to putting growers first.
Founded in 1991, Cafédirect has spent more than 30 years championing a fairer way of doing business and building long-term relationships with coffee-growing communities.
As a pioneer of Fairtrade coffee in the UK, a social enterprise and a certified B Corp, Cafédirect is committed to making great coffee that benefits the people who grow it. Mayan Gold is both Organic and Fairtrade certified, offering consumers the reassurance that their everyday coffee choice supports more responsible farming and fairer trading practices.
And Cafédirect’s commitment goes beyond certification. The brand works closely with farmer cooperatives, giving growers a voice in the business and investing in initiatives designed to improve livelihoods and support more resilient coffee-growing communities.
Central to this approach is Cafédirect’s living income commitment, making it the first UK company to commit to paying Living Income Reference Prices by 2030, helping coffee farmers earn enough to support their families, invest in their farms and build a more secure future.
For coffee lovers seeking great taste, better value and a brand that shares their values, Mayan Gold 750g brings all three together.
Paige Langran, senior brand manager, Cafédirect, comments: “There’s something special about making a really great cup of coffee at home, and we’re seeing more people embrace that experience. Whether they’ve invested in a bean-to-cup machine or love grinding their own beans, coffee drinkers are becoming more adventurous about the flavours and origins they choose.
“Following the success of our Machu Picchu 750g coffee, we’re delighted to introduce Mayan Gold in the same larger format. With its beautifully smooth character, natural caramel sweetness and rich brown sugar notes, it’s a fantastic choice for coffee lovers looking to explore new flavours, while giving existing Mayan Gold fans more of the coffee they love. Sales are up over 20% year on year on our 750g packs, showing our customers not only want ethical coffee, but to stock up on more of their favourite coffee.
“And for us, great coffee isn’t just about how it tastes. From our Fairtrade and Organic credentials to our commitment to supporting living incomes for coffee farmers, we’re working to make coffee better for the people who grow it, too.
“We believe you shouldn’t have to choose between great taste and doing the right thing. With Cafédirect, you can have both of these. That’s what we mean by coffee done right.”
Cafédirect Mayan Gold 750g Whole Bean Coffee launches on 9 November 2026 in Tesco, on the Cafédirect website and through selected online retailers. RRP £17.25.
