European brand partnership network Sovendus today announced the continued success of its partnership with Manchester-born sustainable skin and haircare brand grüum, which has supported customer acquisition and incremental sales since launching in April 2023.
Over the past three years, grüum has used Sovendus’ brand partnership network to connect with relevant shoppers at key moments in the post-purchasing journey. The partnership has delivered strong performance, achieving an average 13% voucher redemption rate while supporting incremental customer acquisition and sales.
As competition intensifies across the beauty sector and customer acquisition costs continue to rise, brands are increasingly looking beyond traditional digital advertising to reach high-intent consumers and maximise the value of every customer interaction.
“Beauty consumers have more choice than ever before, making it increasingly important for brands to engage shoppers at the right moment with offers that genuinely add value,” said Peter Smith, UK Managing Director at Sovendus. “Our partnership with grüum demonstrates how retailers can reach engaged consumers while creating additional revenue opportunities throughout the customer journey. We’re delighted with what we have achieved together and look forward to continuing to build on the partnership.”
Founded with a mission to make sustainable personal care more accessible, grüum has built a loyal customer base through its range of vegan, cruelty-free skincare, haircare and grooming products, alongside a commitment to reducing plastic waste and unnecessary packaging.
Andrew Shaw, co-founder at grüum said: “As a proudly UK-founded brand, our focus has always been on growing thoughtfully and responsibly, without compromising our values. Working with Sovendus has provided us with another effective way to introduce grüum to relevant new customers and support commercial growth. We’ve built a strong relationship over the past three years and are pleased with the results we’ve achieved together. We look forward to continuing to explore new opportunities with Sovendus as we grow.”
The partnership reflects the growing demand from beauty and personal care brands for marketing strategies that deliver measurable commercial outcomes alongside brand awareness. By connecting brands with engaged shoppers and relevant customer recommendations, Sovendus helps retailers support customer acquisition while creating additional value throughout the purchasing journey.
More recently, grüum has also been using Sovendus for monetisation, turning the post-purchase confirmation page into an additional revenue opportunity by displaying exclusive benefits to customers who have just completed a transaction.
“Our focus is on helping retailers grow sustainably,” added Peter Smith. “For brands like grüum, that means reaching engaged consumers who are already in a purchasing mindset, improving conversion and delivering measurable return on investment. It’s a model that continues to resonate as the retail landscape evolves.”
