A strong Christmas period has seen the brand grow despite market conditions; the
report on festive sales comes as they launch three new designs for SS23.
British homewares brand Sophie Allport has reported year-on-year (YoY) growth of 34% in
December and an overall increase of sales hitting +8% YoY for the months September –
December 2022.
A tough British winter, followed by rising energy bills, postal strikes, and a cost-of-living
crisis, has seen customers cutting back. A report from BDO UK has confirmed the homeware
sector has seen a 4.5 per cent decline throughout December, however Sophie Allport
continues to see a trend of strong growth, including gains in acquisition, retention, and
customer revenue.
Richard Bell, CEO at Sophie Allport, explained; “Pulling demand forward for Christmas got us
off to a great start and allowed us to captivate the market throughout December. Sophie’s
new hand-drawn Christmas designs proved to be timeless pieces and were our best sellers
for the season, with existing ranges also continuing to perform strongly.
“While the market is set to remain tough throughout 2023, we have started 2023 in a better
position that many others. We’re excited to launch three new designs for spring-summer:
Rose, Sunflower, and Olive, as well as a limited-edition Coronation commemoration range
and our annual Chelsea Flower Show collection.”
Founded in 2007 by designer Sophie and her brother Jem, Sophie Allport is renowned for its
unique designs, which feature across a wide range of product types from kitchen linens and
table accessories to bags, bedding, and home furnishings. www.sophieallport.com
