Family-run and innovative premium organic wine producer Corvezzo has appointed the UK wine distributor, Beyond Wines to position it as the number one organic Italian wine supplier in the UK.
Investing in a sustainable supply
Backed by 50 years’ experience and led by the founder’s grandson Giovanni Corvezzo, its progressive management team is committed to preserving the environment. To match its ambitions to bring the highest quality organic Proseccos and wines to a global market, the winery has significantly invested in its Cessalto-based facility, increasing output to up to 20 million bottles per year. The new winery and bottling plant is fully sustainable and supports the team’s bold step to vertically integrate its organic proposition from the vine to the bottle. From sourcing grapes from 550 hectares of premium Italian vineyards to wine-making and packaging, the efficient supply chain guarantees quality 100% organic vegan wines. Corvezzo is about to gain endorsement for its sustainability practices from the highly regarded EQUALITAS certification, the Italian sustainable wine industry standard.
Organic on the rise
The UK’s organic market is now worth over £3 billion with greater consumer demand for organic goods, a focus on sustainability and more awareness of healthy lifestyle choices. With Beyond Wines’ proactive approach to bring unique wine brands to British drinkers, Corvezzo aims to grow the UK organic wine market in the UK.
Beyond Wines’ expert knowledge of the UK wine market and ability to react to opportunities in the market will provide Corvezzo with a strong foundation to sell its unique organic wines to the British public. The well-regarded Corvezzo Family Collection and Classic Collection brands are already listed in Sainsburys and Morrisons and Beyond Wines will focus on further growing the number of listings in the UK (through on and off trade distribution). Beyond Wines will also highlight opportunities for wholesalers and retailers to stand-out in the market with Corvezzo’s extensive portfolio of organic wines including an option to use bespoke wine bottle labels for maximum on-shelf appeal.
Stuart Bond, director of Beyond Wines, comments on the new partnership: “We are delighted to work with this internationally renowned winemaker and introduce the UK market to the full range of Corvezzo’s high quality organic Proseccos and wines. This is an exciting time for the premium organic wine-growing industry as consumers are more health-conscious and mindful of sustainably grown produce. As a result, they are choosing better quality wines and seeking products that align with their views on the environment and their own health, which creates a fantastic market for Corvezzo wines.”
Giovanni Corvezzo, Corvezzo winery owner said: “Our goal to be the number one organic wine brand in the UK is backed by our passion and commitment to sustainable agriculture. We have globally seen a growing appreciation for organic wines and want to make production more sustainable, so have invested substantially to make a supply chain that helps us to scale up while retaining our business values and product quality. Together with Beyond Wines’ industry experience and key contacts we see a real opportunity to deliver wines people want and grow the UK market.”
