Sushi Daily, Europe’s biggest fresh sushi kiosk business within supermarket stores, is launching a loyalty programme trial for a unique omnichannel programme, ‘Sushi Daily Rewards’, which is the first of its kind. Consumers opting in will collect points for every pack of sushi purchased, whether that’s through click & collect at sushidaily.com, via third party Deliveroo, or in-store, resulting in free products when points build up.
The programme is designed with consumers and franchise partner Sushi Artisans in mind and will provide Sushi Daily with invaluable shopper data, insights and a 360-degree view of customer behaviour through all purchase points while bypassing an iPOS system. This is crucial for Sushi Daily due to the kiosks being positioned inside retail partner stores, whereby consumers either pay online or pick up products at kiosks and pay at the retailer’s own tills.
The technology has been developed for Sushi Daily by Vita Mojo, the European leader in digital software for restaurants. Vita Mojo, which powers Sushi Daily’s Click and Collect offering and integration with third-party delivery partners, worked in partnership with Sushi Daily to build a solution that works seamlessly across multiple channels and captures meaningful data at every step of the customer journey.
Romy Miller, global brand director at KellyDeli which owns Sushi Daily, commented: “We’re excited to launch the world’s first retail omnichannel loyalty programme crossing the in-store, online and Deliveroo points of sale to offer free sushi rewards to our regular customers.
“We’re always looking for ways to utilise technology and develop our customer experience.
“The new loyalty programme will provide us valuable insights and data around shopper behaviour and is just the first step in us developing our offer further to benefit both consumers and franchisee partners as we understand more about what our customers love best.”
Customers can scan an on-pack QR code to collect their points, and Sushi Daily is trialling different QR code labels to see which their consumers engage with more. Points will amount to approximately one free pack of Sushi for every six purchases.
Following a successful loyalty trial, Sushi Daily plans to roll out a native loyalty app across all our markets in the UK and Europe, which combines click & collect, delivery and loyalty with an expanding set of rewards.
Sushi Daily is trialling the loyalty programme at kiosks in 10 Waitrose stores throughout London.
Customers will be invited to the programme through both paid social advertising and in-store marketing.
