Abercrombie & Fitch (“Abercrombie”), a division of Abercrombie & Fitch Co. (NYSE: ANF), is proud to announce the opening of two new stores in central London, located at the iconic shopping destinations of Oxford Street and Covent Garden. The stores will open their doors on 31/01/2025.
The Oxford Street and Covent Garden stores will showcase updated, engaging spaces, integrated with omnichannel shopping capabilities, connecting both digital and in-person shopping for an enhanced customer experience. The Oxford Street location will also have a bookable, private mezzanine lounge with a personal fitting room, seating area and cash wrap for customers to independently enjoy. For an even more personalized touch, the stores will feature bespoke, local artwork, representative of the city of London.
These new stores will offer a variety of product across key product categories including styles from the Best Dressed collection with dresses, shirting and tailoring such as the Collins suit collection. Additionally, an introduction to Abercrombie’s athleisure brand, Your Personal Best (“YPB”), will also be available for purchase.
“Establishing an elevated presence at these iconic shopping destinations is a great way to engage with our customer as we continue to grow Abercrombie in London,” stated Scott Clarke-Bryan, managing director of EMEA at Abercrombie & Fitch Co. He continued: “With these stores being pinnacle experiences in such famous shopping areas, we’re looking forward to showcasing our latest product offering and connecting with both new and existing customers in 2025.”
The new stores will be located at 325 Oxford Street and 132 Long Acre. Details and hours can be found online at www.abercrombie.com.
