100% natural, gut-friendly pet food brand Scrumbles have launched into 330 Asda stores this week which the founders hail as another huge step forward for the brand. Since its launch in 2018, the brand has gone from success to success. Having turned down investment from Dragon Deborah Meadon in 2019, they recently received £6m capital investment to accelerate their growth plans and recently landed at #12 in the Sunday Times Top 100 Fastest Growing Businesses in Britain list.
With the brand already available across Sainsbury’s, Tesco, Pets At Home, Amazon and Ocado alongside a variety of independents and a successful DTC business, this launch into Asda further expands the brand’s availability across the UK to make their gut-friendly recipes accessible to more pet parents nationwide.
Shoppers can expect to find a wide range of Scrumbles dry food, wet food and treats for both cats and dogs across Asda stores nationwide and online with up to 32 products launching in total. In keeping with their gut health focus, each recipe is 100% natural and packed with added pre or probiotics offering a puur-fect solution for even most discerning doggies and fussy felines.
Founder and CEO Aneisha Soobroyen says: “We’re super proud of this launch. I’ve got many happy memoires following my Mum around Asda on our weekly big shop when I was growing up so it’s even more special to land on these shelves. It feels like only yesterday (co-founder) Jack, and I were packing orders out of our kitchen, and now we’re available in the Top 3 Grocers in the UK, aiming to feed as many pets our gut-friendly recipes as possible. Our mission of course, is to disrupt the pet food industry with our kind on tums and planet recipes, all whilst
feeding our pets food and treats they absolutely adore and deserve. So, this is a major milestone for us, and we couldn’t be happier with the support from the team at Asda.”
The Asda launch will be accompanied by Scrumbles biggest ever ATL plans coming throughout Q4.
