FC Internazionale Milano and Fanatics, a digital sports platform and leader in global licensed merchandise, have today announced a landmark new partnership spanning ecommerce, retail, manufacturing, and licensing.
The long-term partnership brings together two of the most forward-thinking and innovative brands in global sport, with a shared ambition to redefine the fan experience for Inter fans in Milano and across the world. Leveraging Fanatics’ vertical commerce model, local expertise and expansive global infrastructure, fans of the Nerazzurri will gain access to one of the most extensive ranges of official merchandise offered in football.
Through the partnership, Fanatics will work closely with the Club to expand its merchandise and licensing reach both across Italy and into every corner of the world. One of the most ambitious in global football, this new partnership will elevate the Inter brand worldwide and bring fans closer to the club than ever before, with exclusive collections, locally relevant designs, expanded product range, a seamless online and in-store experience and improved product availability.
“Inter boasts a global fanbase of over 530 million people that are interested in our brand and ranks as the second fastest-growing European club since 2020. As our international presence continues to expand across every continent, it has become increasingly important for us to stay connected with our fans, wherever they may be” said Giorgio Ricci, FC Internazionale Milano Chief Revenue Officer. “To achieve this, we are proud to partner with a global leader in sports merchandising like Fanatics. This collaboration will transform the way Inter is present in the retail sector—not only in Italy, but even more so on the international stage.”
Fanatics will manage the new partnership from its Italian headquarters in Milano, combining local knowledge with its global capabilities. The company currently works with over 900 top-tier sports organizations including UEFA, the NFL, NBA, MLB, NHL, Formula 1, and the International Olympic Committee and has more than 80 global offices, 2,000+ retail locations, and an eCommerce platform built to meet the demands of modern sports fans.
Inter is one of the most recognised clubs in global football. Known for its legendary blue and black stripes, the Italian Club has won three Champions League/European Champion Clubs’ Cups and twenty Serie A titles, making it one of the most successful club teams in football history.
“Inter is a powerhouse in world football, with a rich heritage and unwavering commitment to excellence both on and off the pitch” said Stephen Dowling, President of International at Fanatics. “We’re excited to partner with such an iconic club to enhance the shopping experience for millions of fans, with incredible products and designs brought to life by our fantastic team based in Milano”.
Lorenzo Forte, CEO of Fanatics Italy, added: “Inter means everything to its fans and we understand the responsibility that this deal brings. Our team in Italy will be laser focused on delivering for this passionate fanbase, providing an outstanding service, and creating exciting new ways for them to connect with their club.”
