Following the announcement in the summer that Albert Bartlett and British tennis icon Andy Murray were forming a long-term partnership, this week sees the launch of the pairings first ad campaign together.
Featuring products from across the Albert Bartlett fresh, chilled and frozen ranges, the campaign is designed to inspire consumers to Bring Out Their Best Side, showcasing how Albert Bartlett products can fuel life’s moments both big and small.
The TV ad is delivered with a little of the humour you would expect from the partnership of Andy and Albert Bartlett. It showcases the relatable panic to serve up delicious and nutritious meals for your family and shows that no matter who you are, Albert Bartlett products are sure to give you the confidence to Feel Like a Champion in the Kitchen.
Landing on October 27th, the core campaign unfolds across TV, video on demand, digital, outdoor, and social channels, running through to the end of December. Andy Murray said, “I’m really pleased with how these ads have turned out. Working with the Albert Bartlett team was great fun, and I actually picked up a few cooking skills along the way. Now that I’m at home more, I think those tips will come in handy…my wife’s pretty excited about that too!”
The campaign’s creative director, Neil Walker says, “We set out to capture the pace and excitement of bringing something new to the table, letting Andy’s personality come through. The result is a fun, energetic campaign that shows how Albert Bartlett helps everyone bring out their best side, inside and outside the kitchen.”
Filming the ad saw Andy embracing the lively atmosphere of a family kitchen, with moments of relatable chaos and celebration. The teamwork and excitement behind the scenes reflect Albert Bartlett’s commitment to making food moments memorable for everyone. Whatever the occasion, adding an Albert Bartlett product turns every meal into a win. Because everyone deserves to feel like a champion in the kitchen.
