Aldi has extended its partnership with ParalympicsGB through to 2032.
The UK’s fourth-largest supermarket will be supporting ParalympicsGB athletes as they work towards the Milano-Cortina 2026 Paralympic Winter Games, as well as the Los Angeles 2028 Paralympic Games, the French Alps 2030 Paralympic Winter Games and the Brisbane 2032 Paralympic Games.
Aldi has been an official sponsor of ParalympicsGB since 2022. With this latest agreement, the partnership will now span a full decade, highlighting Aldi’s continued commitment to ParalympicsGB and its para athletes.
The collaboration builds on Aldi’s existing partnership with Team GB, which the supermarket has supported since 2015.
Since then, Aldi, Team GB and ParalympicsGB have reached more than three million young people as part of the ‘Get Set to Eat Fresh’ initiative; a free, school-based education programme which teaches children about affordable healthy eating.
‘Get Set to Eat Fresh’ is brought to life by ParalympicsGB and Team GB athletes and helps children aged 5-14 develop the skills required to cook nutritious, affordable meals.
Kyrsten Halley, marketing director at Aldi UK, said: “We’re proud to extend our partnership with ParalympicsGB through to the Brisbane 2032 Games. This decade-long commitment reflects our shared values of inclusivity, determination and community.
“Together, we aim to inspire the next generation through initiatives like Get Set to Eat Fresh while supporting ParalympicsGB athletes in achieving their goals on the world stage.”
Jenny Seymour, commercial director at ParalympicsGB, said: “Aldi has been a core partner of ParalympicsGB since 2022, so we are excited to be extending our partnership.
“This renewed commitment not only supports our incredible para athletes as they pursue their Paralympic dreams but also helps us inspire future generations to embrace the values of sport, wellbeing and healthy living. We’re looking forward to building on the impact we’ve made together and to achieving even more in the years ahead.”
Since 2022, para athletes have supported 56 store openings across the UK and delivered inspirational assemblies to local schools as part of Aldi’s ‘Get Set to Eat Fresh’ initiative.
