Aldi Scotland is doubling its primary pork range, further reinforcing its dedication to Scottish farmers and high-quality, locally sourced produce.
In partnership with Browns Food Group, one of Scotland’s leading pork suppliers, and with support from Quality Meat Scotland (QMS), eight new pork lines will be available in all 106 Scottish stores from this week.
Announced at the close of Scottish Food and Drink September, the range expansion is a testament to Aldi’s ongoing commitment to Scottish farmers. By working closely with Browns and supported by QMS, Aldi continues to highlight the benefits of buying Scottish, ensuring their customers enjoy a diverse selection of premium local pork at affordable prices.
This commitment to Scottish sourcing was once again recognised by NFU Scotland’s latest Shelfwatch report, which ranked Aldi Scotland #1 for the second consecutive quarter for stocking the highest percentage of Scottish products (45%) in its stores. Aldi also remains the only supermarket in Scotland to offer 100% fresh Scottish pork across all its locations.
The new pork range includes a variety of high-quality products such as Pork Meatballs, Pork Belly Slices, Basted Pork Loin Steaks, Pork Mince, and Pork Shoulder Steaks, with prices starting from just £1.89.
Graham Nicolson, group buying director at Aldi Scotland, said: “We’re dedicated to bringing our customers the finest Specially Selected Pork at affordable prices. Thanks to our strong partnerships with farmers and producers across the country, shoppers can now enjoy even more mouth-watering pork options in all 106 of our stores.
“As another Scottish Food and Drink September comes to an end, we’re proud to highlight these valuable collaborations that enable us to offer a diverse and top-quality selection, especially our Scottish-led fresh meat range, which we champion alongside Quality Meat Scotland.”
Quality Meat Scotland chief executive, Sarah Millar, said: “It’s fantastic to have one of our top supermarkets make significant further investment into its offering of pork products which are born, reared and processed in Scotland.
“This commitment to Specially Selected Pork is testament to the unmatched quality that comes with whole life assurance. We know from our research that provenance and high standards really matter to consumers and our new marketing campaign, ‘When You Know You Know’ highlights this guarantee when they choose our label.
“We’ve no doubt the extended range in Aldi will be a success and we have a suite of delicious recipes available on our website, from pork pad Thai to pork and apple burgers to inspire consumers to cook with Specially Selected Pork.”
To view recipes created by Aldi Scotland’s in-house chef, visit Aldi Scotland’s social channels.
