The humble jacket potato has made its way onto the runway just in time for London fashion week as Subway® has dropped an unexpected fashion collection.
Taking a leaf out of the celebrity shapewear playbook, Subway is serving up its own body-sculpting drop to highlight its new range of spuds. The limited-edition Subway Skins collection reimagines Subway’s Spudway jacket potato range into wearable high-fashion pieces, allowing fans to style their spuds their own way, from day to night.
The collection has landed to mark the launch of two new toppings joining the Spudway line-up, bringing comfort food to the high street. The new Beef Chilli and 5 Bean Chilli are both perfect for loading onto a warm and fluffy spud this autumn, and are also available as a Sub, Wrap, and Salad with all the endless customisable topping options Subway fans know and love.
Landing on the opening day of London Fashion Week, the collection brings a playful twist to the modern wardrobe staple. Forget everything you know about jacket potatoes being deliciously lumpy, Subway Skins gives the classic, shapeless comfort food a sleek, body-hugging makeover. The capsule features an ultra-sleek bodysuit, a fitted crop top, and high-waisted shorts, all styled in earthy potato-skin shades designed to fit everybody.
“Subway® is all about doing things your own way and that shouldn’t stop at lunch, so this season we’re bringing that energy straight into fashion culture,” says Kirstey Elston, EMEA senior marketing director at Subway®. “As our new Spudway toppings hit our restaurants, we wanted to spotlight the humble potato in the most unexpected way possible – giving it the fashion moment it has always deserved. Our fans have strong opinions about how they build their spud and now they can bring that same energy to their wardrobes.”
The Subway Skins collection will be available through an exclusive giveaway on Subway’s official UK & Ireland Instagram channel. Entries open at 08:00 on Thursday 17th September and close at 00:01 on Thursday 24th September 2026. To enter and have a chance to win a piece from the bespoke Subway Skins collection, head over to @subway_ukireland on Instagram.
The new Chilli Beef and 5 Bean Chilli is available for a limited time only in Subway restaurants nationwide or via the Subway® App, as well as Just Eat, Uber Eats and Deliveroo.
Full terms and conditions are available at www.subway.com/en-gb/campaigns.
