Disruptive British butter brand All Things Butter has announced the latest addition to its product lineup: a new Spreadable Butter launching exclusively through Ocado – in line with the homegrown British butter brand’s goal to offer a natural, high-quality British butter for everyone.
All Things Butter Spreadable has only four ingredients and has one of the lowest percentages of oil currently available on the market. It contains no palm oil, artificial colouring, or preservatives. Crafted using 100% British cream, it is blended with a touch of rapeseed oil for exceptional smoothness, then balanced with water and a pinch of salt. This irresistible new product glides effortlessly across toast, sandwiches, and more.
The Spreadable Butter meets growing consumer demand for both convenience and natural, whole foods. All Things Butter Spreadable delivers the convenience of easy spreading straight from the fridge, with just four minimally processed ingredients – significantly fewer than some spreadables on the market, which contain as many as 13. The streamlined recipe reflects the brand’s commitment to simplicity, transparency, and quality, offering consumers a butter that doesn’t compromise on taste or integrity.
This new SKU follows the success of the brand’s recent industry-first innovations, including Chocolate and Cinnamon Bun varieties that debuted last year, which have helped to redefine the category with unexpected flavours and indulgent formats.
Expanding for accessibility: new Conventional butter range
In line with the homegrown British butter brand’s mission to provide a butter for all, All Things Butter is also launching two new Conventional SKU’s – non-organic versions of their popular Salted and Unsalted butters, set to launch on Ocado this month. Churned at Brue Valley, one of the UK’s oldest dairy farms and using 100% British cream, the new butters provide exactly the same quality and creaminess as the existing organic versions.
All Things Butter is the fastest growing dairy brand in the UK. Consumers are increasingly aware of the benefits of minimally processed, whole foods. All Things Butter has capitalised on this trend and is perfectly pitched as a gateway brand, leading lapsed younger consumers back into the category. Its unique approach of playful design, quality, product innovation and scroll-stopping content has brought a fresh take to a stagnant industry. The launch of conventional butters is set to accelerate this trend as the brand now has a broad, tiered product offer across a range of preferences and price points.
Toby Hopkinson, co-founder of All Things Butter, said: “At All Things Butter, we’re continually evolving our range to ensure there’s a butter to suit every table and taste – from modern foodies to busy families seeking convenience without compromise. Our new Spreadable Butter is a natural step forward, bringing our unbeatable quality to consumers seeking convenience whilst continuing to champion British dairy.
“Additionally, launching our conventional range is a key milestone in our mission to make high-quality British butter accessible to more people. These products deliver the same rich, creamy taste our customers love, still made with 100% British cream, at a price point that works for everyday households.”
