Grosvenor has announced that British fashion retailer, AllSaints, has returned to Liverpool ONE, launching a pop-up on Peter’s Lane. The return of the leading fashion brand underlines Liverpool ONE’s commitment to responding to consumer demand, and curating an ever-evolving and relevant line-up of retailers.
Since its launch in 1994, AllSaints has remained a national fashion favourite, spotlighting an ongoing commitment to authenticity and individuality. The new pop-up takes a 4,000sq ft unit on Liverpool ONE’s Peters Lane, marking the return of its iconic cult collection of leather jackets, accessories and extensive fashion offer of womenswear and menswear. The store has been fitted out to showcase the brand’s unique industrial DNA, featuring bleached solid wood floors, Venetian plaster walls and illuminated curved displays.
The much anticipated AllSaints pop-up signals the recommitment of a leading British brand to Liverpool ONE, following a string of successful activations at the destination from popular fashion retailers Sisters & Seekers, ARNE, and Lounge.
Rob Deacon, director of asset management at Grosvenor, commented: “We are always listening to our dedicated customer base, connecting brands with people, and delivering meaningful short-term activations is the ideal way to ensure Liverpool ONE continues to be a place people want to visit. We are pleased to welcome yet another leading brand to our already highly unique and impactful calendar of activations.”
Frankie Mallinson, global retail director of AllSaints, added: “AllSaints’ latest opening at Liverpool ONE is an exciting step in the brand’s evolution. Our new location on the fashion-focused Peter’s Lane is ideal to launch our latest pop-up, and AllSaints sits seamlessly amongst the curated line-up. The scheme has been the perfect home for AllSaints in the past, so we are delighted to reopen our doors and welcome our loyal base of customers and new fans alike.”
AllSaints’ return to the destination follows the news of the highly successful short-term event on Peter’s Lane for womenswear brand, Glamify Fashion, which hosted its first-ever pop-up. The event was the latest in a series of activations held at the destination this year, reinforcing its position as both a partner of choice and a destination of brand firsts. The successful online retailer brought its highly sought-after luxe fashion line to the destination, stocking a wide range of women’s apparel and accessories. The pop-up ran from the 28th – 30th June and saw an influx of visitors, with the launch party for the brand featuring music, giveaways, and an appearance from Liverpudlian Love Islander and brand ambassador, Samantha Kenny.
