Leading plant-based brand Alpro is launching a three-day immersive pop-up experience this month, following strong sales performance of its limited-edition Cinnamon Roll Barista flavour.
Over the past year, Alpro’s Barista range has grown by +37% in volume, outpacing the rest of the barista category, which has seen +11% growth[1]. The latest addition to shelves, Alpro’s Cinnamon Roll flavour is a major driver behind the category growth, reinforcing Alpro’s position as a leader in flavour-led innovation.
This month, Alpro is giving consumers the opportunity to experience its popular Cinnamon Roll Barista in an immersive set up, to sustain consumer excitement into the peak seasonal period. The pop-up will provide a new high-impact, premium brand experience bringing the flavour to life in an environment where where fans can sip, sample and savour Alpro’s most autumnal creation yet.
The pop-up will offer barista-led serves, product sampling and curated experiential touchpoints to maximise content creation and drive social buzz. Across the three days, consumers will engage with the full flavour world in a way that reinforces Alpro’s seasonal positioning and demonstrate the brand’s commitment to driving category value through flavour and culture-led innovation.
Jon Ruberry, Marketing Category Director at Alpro UK said: “One of the most exciting shifts in plant-based is how new flavours and formats are helping it become part of everyday moments. Alpro Barista – and our Cinnamon Roll flavour – is a great example of that, and we’re already seeing how popular our seasonal innovations have become.
“There’s a growing trend of café culture at home, with more people recreating premium experiences in their own kitchens. As a pioneer of plant-based for over 40 years, we wanted to celebrate this innovation by creating a space that brings that energy to life and connects coffee lovers together.”
Whether consumers are already highly engaged in the flavour trend or simply curious to discover the limited-edition innovation for themselves, The House of Cinnamon Roll will bring an exciting moment to celebrate the future of plant-based innovation.
With variety at the heart of the Alpro’s Barista range, the Cinnamon Roll flavour is a limited-edition, plant-based drink crafted with oat and soya to deliver the warm, spiced flavour of a cinnamon roll, priced at an RSP of £1.75. Other varities within the range includes Alpro Barista Soya, Alpro Barista Almond, Alpro Barista Oat, Alpro Barista Coconut and Alpro Barista Caramel Flavour
*The House is open from 13.00 – 17.00 on the 12th November and from 08.00 – 17.00 on the 13th and 14thNovember.
