July 2025, London: Hello, Hello (Fresh)! To mark Oasis’ return to the nation’s capital, mealkit company HelloFresh is providing customers with a special treat – their mealkit box is being delivered with a free roll with it – literally.
Inspired by the iconic Oasis song of the same name, the baked bread roll will resemble that of a certain iconic tune, providing Wembley-based fans an alternative edible piece of memorabilia for the reunion that’s captured the attention of the world.
The giveaway, running in collaboration with Wembley-based bakery Bake + Brew, aims to celebrate the band with local superfans, with every HelloFresh customer in the HA9 and HA0 postcodes qualifying for one of the limited-edition 80g vegan brioche buns.
Running during Oasis’ London dates starting this week, local customers simply need to bring the leaflet found in this week’s HelloFresh delivery box to the bakery, and exchange for a completely free bread roll.
Philip Doran, CEO of HelloFresh, says: “The country has officially got Oasis fever, so it only felt right to mark the brother’s return to London by gifting everyone in Wembley a free roll with it. We didn’t want to Look Back in Anger and Bake + Brew have assured us they Definitely Maybe have plenty of the rolls to go around. Whether you’ve been lucky enough to get a ticket for the gig or just happen to be living locally, we want everyone to be eating like a Rock’N’Roll Star this week.”
