https://drive.google.com/file/d/1CtRLi1A6Gw90Gxv9CJD0B3I_hbq0wd8H/view
The UK is in the grip of a golf boom, and new insight from American Golf shows just how deep the obsession runs.
Searches for “golf beginner courses” have soared +551% in the last year, while “beginner golf” is up +36% in the past month, according to Glimpse data analysed by the UK’s largest golf retailer.
This comes at the same time as American Golf launches their ‘We’re Obsessed Too’ campaign, their first ever brand campaign – a series of events running from April to August designed to help golfers of all levels improve, get inspired and enjoy the game their way.
From inclusive coaching content to community-focused initiatives, the retailer has seen first-hand how many new players are stepping onto the green for the first time.
And it’s part of a wider cultural shift, women are embracing the sport in record numbers, with in-store sales of women’s apparel and footwear up 39% as more female golfers take to the course.
Scott Taylor, marketing & CRM director, said: “Golf is having a huge moment, and it’s brilliant to see so many people wanting to give the game a go. With interest surging following the Masters, it’s clear that golfers – especially beginners – are actively looking for support, guidance, and a place to build confidence.”
“That’s exactly why we’re launching our We’re Obsessed Too events. Whether someone is picking up a club for the first time or returning after a break, we want to give them the tools, coaching and inspiration they need to enjoy the game their way.”
From April to August, American Golf will host We’re Obsessed Too events nationwide – including:
Beginner and high handicap sessions – group Q&As, coaching and buying advice at Chadwell Heath, Hemingford Abbotts, Hull, East Kilbride, Clydebank, Broome Manor.
Women-focused events – custom-fittings, product testing, goodie bags, and appearances from leading female golf influencers
Tech-focused experiences – hands-on access to the latest game-changing innovations.
