On Saturday 11th November, Anya Hindmarch opened the doors to a new store in Burlington Arcade, the 204-year-old luxury-shopping destination situated in the heart Mayfair.
Anya Hindmarch founded her eponymous business in 1987 and it has since grown into a global brand known for its luxury, organisation obsessed accessories and ground breaking work in sustainability.
Burlington Arcade has established itself as a key force in London’s luxury retail scene and was an ideal fit for the new store opening due to its iconic location, running through Piccadilly to Burlington Gardens, historic status and current retail mix of heritage luxury and emerging brands, all of which share a passion for craftsmanship.
The new 120 sqft Burlington Arcade store will be dedicated to the art of organisation, stocking key pieces from the brands best-selling Labelled collection, all delivered with a signature playful wit.
The system of cases, bags, pouches and purses are, quite literally, labelled to help keep you organised. Perfect for seamless travel, to help elegantly systemise your home or to restore a sense of order to an office space, the Labelled Collection just helps things work that bit….better.
‘I am thrilled to be opening a standalone Labelled store in Burlington Arcade. It is an historic London landmark, a place that celebrates craftsmanship and a place that holds very special childhood memories for me’, Anya Hindmarch.
Trupti Shah, commercial and marketing director at Burlington Arcade, comments: “We are incredibly excited to welcome Anay Hindmarch and her creative genius to Burlington Arcade. The addition of this powerhouse British brand and icon complements the existing retailers well, with a continued focus on craftsmanship at the heart of the Arcade’s offering for our customers.”
Key pieces include the Commuter tote, with its host of labelled pockets inside and out it’s perfect to get you organised for the school run or as a portable home office. For travel, the spacious 24-Hour Bag boasts internal compartments for everything from your cables to your underwear while the best-selling In-Flight case means you will breeze through security and instantly find what you are looking for while up in the air. Vanity Kits, Make Up Pouches and Lotions & Potions Pouches will restore order to your bathroom. You name it, Anya Hindmarch can organise it.
Each piece in the collection is made from regenerated ECONYL, one of the most durable recycled nylons, made to withstand the rigours of a busy life.
Anya Hindmarch Labelled – designed to bring elegance and convenience wherever you roam.
Anya Hindmarch
House 5
Burlington Arcade
51 Piccadilly
London
W1J 0QJ
