Malibu, the world’s number one white rum-based coconut liqueur¹, is bringing its signature summer energy to fashion, with a limited-edition, beach-inspired Off Duty capsule collection created in collaboration with renowned British fashion legend Anya Hindmarch.
Giving summer style a first-class ticket to sun-soaked shores, the Off Duty capsule lands at Anya Hindmarch’s Village Off Duty concept store, Chelsea – and online globally – until 24th May. The raffia-woven trio fuses Anya’s 1980s-inspired, duty-free air travel concept with Malibu’s carefree invitation to clock off, shift into off-duty mode and embrace your best summer self, wherever you are.
In homage to the shop’s nostalgic eighties summer vibe, each accessory reimagines Malibu’s original label design – twin palm trees silhouetted against the burnished orange glow of the setting sun. The playful collection blends the iconicity of Malibu’s origins with the signature wit and craftmanship of British designer Anya Hindmarch. Known for her exceptional attention to detail and obsession with organization, Anya adds clever compartments and unexpected finishing touches to the capsule, elevating cult classics with her distinctly modern, joyful approach to luxury.
The sunshine-ready Malibu x Anya Hindmarch capsule collection includes:
The joyful hand-woven white raffia tote – laid-back and city-ready, with adjustable chocolate-brown leather straps and buckle detailing.
The sleek, zipped raffia wallet – chic and practical, roomy enough for a passport and the necessary currency.
The playful Malibu-bottle charm – a mini reminder of summer escapes, perfect on handbags, keys, or anywhere you need a touch of sunshine.
Craig van Niekerk, Malibu’s VP of marketing, says: “Malibu is the drink of choice for holidaymakers worldwide. From a simple pineapple juice serve to the ultimate nostalgic Piña Colada pour, Malibu has stood the test of time and is still the go-to drink on a hot summer’s day. This Off Duty collaboration is our way of bringing that sunshine energy home, reminding everyone to clock off and prioritize joy, transforming every day into a vacay.”
In 2021, Anya Hindmarch launched The Village Hall – a collection of five neighboring Anya Hindmarch stores that creates a uniquely immersive shopping destination for consumers to step into the Anya world, experiencing collaborations, exhibitions, experiences and the newest in collections. The Off Duty concept store will launch as The Village Hall centerpiece with the Malibu capsule collection accompanied by a curated edit of Anya’s favorite summer brands – from vintage-style resortwear and sunglasses to fragrance, suncare and even biscuits. Plus, a collection of pieces inspired by the classic duty-free line up – such as fragrances and spirits – including T-shirts, caps, chocolate and travel-inspired gifts. Brands include Delarge, La Veste, Vacation, Walkers Shortbread, and Ancient Greek Sandals.
“Off Duty, our high summer store in The Village, is home to the latest Anya Brands collaboration in partnership with Malibu. Malibu brings back such happy summer memories for me. I hope these playful raffia pieces create lots of happy memories for others. Roll on summer…” says Anya Hindmarch.
Whether navigating London’s air-conditioned offices or melting on the Tube, the Malibu x Anya Hindmarch Off Duty collection channels relaxed, sun-drenched vibes all summer long. To stay up to date on the release of the limited edition collection please visit Malibu’s website and Instagram channel.
