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Aperol® – the iconic Italian aperitivo – announces exciting partnership with London’s The O2 arena

by Fiona Briggs
February 17, 2025
in Products
Reading Time: 1 min read

 Aperol® Aperol® – the iconic Italian aperitivo – is thrilled to announce an exciting partnership with London’s The O2 arena, as part of a three-year deal brokered by AEG Global Partnerships. As the Official Spritz Partner, Aperol brings its signature orange vibes to the world-famous arena through the Aperol Spritz® Bar.

Aperol at The O2: a spritz-lover’s dream

In the spirit of bringing people together, Aperol will debut a branded bar on Level 1 of The O2 arena as part of this partnership, offering concertgoers, sports fans, and culture enthusiasts alike a dedicated space to connect and enjoy an Aperol Spritz.

Whether guests visit the Aperol Spritz Bar to kickstart celebrations before the show, or visit for a mid-event toast, they can enjoy Aperol’s signature serve – the Aperol Spritz – perfectly crafted for £13.50, or a Crodino Non-Alcoholic Spritz (£9.50).

A perfect pairing

Aperol’s partnership with The O2 arena underscores the brand’s deep connection to music and culture, seamlessly blending the rhythm of live performances with the art of aperitif. As fans gather to enjoy world-class live performances, the Aperol Spritz Bar will offer a dedicated space to bring people together in a vibrant setting.

This collaboration reinforces Aperol’s mission to spread joy and conviviality while aligning with The O2’s promise of delivering best-in-class, live entertainment experiences. Together, Aperol and The O2 will enhance those cherished pre-show and interval moments, creating a unique atmosphere of celebration.

Join the Aperol vibe

The Aperol Spritz Bar will be open to all event ticket holders. Visitors are invited to follow @AperolSpritzUK for live updates, and exclusive surprises throughout the year.

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Tags: Aperol®The O2 arena

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