Arena’s Mother’s Day collection features 30 hand-
Arena Flowers’ in-house florists have worked with an uplifting palette of soft pastels and joyful brights, reflecting the warmth and love behind the occasion. The collection highlights spring favourites such as tulips and hyacinths, alongside timeless classics including roses and lilies, offering a wide range of floral styles. Every bouquet is ethically sourced, hand-tied, and will be available for delivery on Mothering Sunday.
Asta Foufas, head florist of Arena Flowers, said: ”Mother’s Day is all about flowers that feel full of life, so we built this collection around the colours and textures of early spring — fragrant hyacinths, cheerful tulips and classic roses in soft pastels and joyful brights. The aim was to create arrangements that feel personal and heartfelt, whether you’re celebrating a mother, grandmother or someone who’s simply been there for you.”
Women’s Aid partnership
The Mother’s Day collection includes a dedicated edit of six bouquets created in support of Women’s Aid, with £1 from every bouquet sold throughout February and March donated to help raise both funds and awareness for the charity’s vital work supporting survivors. The edit features a curated selection of seasonal spring arrangements, including two bouquets from Arena Flowers’ brand-new range, which will remain available through to the end of March, allowing customers to continue supporting the initiative beyond Mother’s Day itself.
Founded nearly 50 years ago, Women’s Aid has played a leading role in shaping the UK’s response to domestic abuse, working with and for women and children while ensuring survivors’ voices remain at the centre of its work. Today, the organisation continues to take an intersectional approach to ending domestic abuse, collaborating with feminist organisations and frontline services to help create lasting change.
Nick Schulman, CCO of Arena Flowers, said: ”Mother’s Day is a moment to celebrate the women who shape our lives, but it is also an opportunity to support women who need help the most. Our continued partnership with Women’s Aid is incredibly important to us, and through this collection we hope to raise both funds and awareness for the vital work they do to support women and children affected by domestic abuse. Every bouquet purchased from the Women’s Aid edit helps contribute to that mission, allowing customers to share a meaningful gift while making a positive difference.’
