With the festival of light fast approaching, Asda is helping families to prepare for celebrations with great deals across the store. This year, Asda has introduced Diwali seasonal aisles to 61 stores, which is 11 more than 2022, making it the biggest Diwali yet at the supermarket. Customers can also expect to find fantastic offers on their favorite big-name brands such as Rubicon, Elephant Atta, Laila and KTC.
From store cupboard essentials like 10kg Laila Basmati Rice at £13.50 and 18 x 330ml Rubicon cans only £6, to frozen favorites such as Taj Frozen Garlic at £1 and Shazans frozen Samosas at £4.10, Asda has everything you need to celebrate with friends and family. Asda is also offering 5L KTC Sunflower and Vegetable Oil at just £6.50, making it one of the lowest prices available on the market for customers.
This year, customers can benefit from an Asda Rewards Cashpot incentive, with selected products providing 10% back into cashpots when purchased. KTC cans of chopped tomatoes, kidney beans, and chickpeas are included in this deal, costing just £0.50p with 10% back! 5KG of Salaam Rice at just £7.50 is also included in the offer, as well as x4 1L Rubicon Juices at £4.50.
Asda is also introducing some brand-new lines, however, customers will have to be quick as when they are gone, they are gone! These new products can be found across multiple categories in store, including 6 new frozen party food lines and 13 snacking lines such as Arabian Delights Chocolate Dates at £3, Jaimin Dry Fruit, Methi Puri and Soft Chakli at £1.75 and even Bikano Almond bites £4.00 or 2 for £7.00. The supermarket is also introducing special celebratory candles for just £2 and incense sticks at £3.
George at Asda has plenty of items in their homeware range to set the scene for festive gatherings and parties. Starting from just £18, customers can kit out their banquet table with dinner sets such as the Luminarc Diwali 18-piece Granit Dinner set or the Luminarc Diwali Marble Glass 19-piece Dinner set.
Project manager of world foods, at Asda, Louise Slevin, comments: “We’re excited to launch our biggest Diwali ever! Not only have we expanded our range, but increased our seasonal space so more customers can access great deals and seasonal treats. This year, we have everything our customers need to truly celebrate Diwali in style, with their family and friends. The 2023 range covers all eating occasions at great value prices from starters, mains, desserts, party food, snacking and drinks. In addition to family favourites, we have tableware, incense sticks and candles to dress the home.”
In November skies across the UK will be filled with lights and fireworks, as families celebrate the festivities together. Whether you choose to shop in-store or online, Asda has everything you need this Diwali under one roof.
Key Hero Deals
| Area | Product | 2023 Price |
| Oil | 5L KTC Sunflower Oil 5L KTC Vegetable Oil | £6.50 |
| Rice | 5kg Salaam Basmati Rice | £7.50(+ 10% Rewards) |
| Rice | 10kg Laila Basmati Rice | £13.50 |
| Rice | 10kg Trophy Basmati Rice | £15.00 |
| Rice | 10kg PremiumKohinoor Gold Basmati Rice | £17.50 |
| Flour | 5kg East End Chakki Atta | £7.00 |
| Flour | 10kg Elephant Medium Atta | £7.00 |
| Drinks | Rubicon Mango Sparkling 18x330ml | £6.00 |
| Drinks | Rubicon Mango Still4x1L | £4.50(+ 10% Rewards) |
| Tinned | Tinned Tomatoes 400g Tinned Chickpeas 400g Tinned Chopped Tomatoes 400g Tinned Kidney Beans 400g | £0.50 (+ 10% Rewards) |
| Bakery | Riyas Handmade Naan | £1.50 |
| Dairy | Lancashire Farm Natural Bio Lancashire Farm Fat Free Natural | £1.60 |
| Frozen Veg | TAJ Crushed Garlic TAJ Crushed Ginger TAJ Crushed Ginger and Garlic Mixed Shana Okra | £1 90p £1 £1.10 |
| Frozen WIGIG | Aloo Tikki Onion Bhaji Batata Vaa | £1.30 |
| Frozen WIGIG | Zulekha Kebab Puffs Zulekha Chicken Moon Zulekha Cheese Puff | £3.80 |
| Frozen Samosa | Shazans Meat Samosa 10x650g Shazans Chicken Samosa 10x650g Shazans Vegetable Samosa 10x650g | £4.00 |
| Chilled Lassi | Pakeeza Mango Lassi Pakeeza Passionfruit Lassi | £1.35 |
| Meat | Shazans Chicken Breast Fillet Small 450G Shazans Mini Fillets 500G Shazans Mince Beef 500G | £3.75 £4.15 £4.15 |
