Rectella International Ltd is proud to announce the support of retail giant ASDA for its Bar-Be-Quick #coolitquick campaign, advocating for responsible barbecuing and safety ahead of this year’s outdoor cooking season.
Melanie Wilson, Senior Director of Global Sourcing, Quality & Sustainability at ASDA, said, “We very much welcome this educational campaign from Rectella. For many people, barbecues are a much-loved summer highlight. As with any product, if used incorrectly or irresponsibly, they can pose a risk – therefore ensuring that consumers have easy access to information on the safe and proper way to use and dispose of instant barbecues is something that Asda fully supports.”
Bar-Be-Quick and Rectella are experts in producing recyclable and re-usable instant barbecues and the #coolitquick campaign highlights the importance of fire safety around those products.
Caroline Morris, Head of Sales at Rectella, said, “We’re delighted to be working with ASDA, as well as the National Fire Chief’s Council (NFCC) on our Cool It Quick campaign. These partnerships help to ensure we can get the message about responsible barbecuing to as many people as possible this spring, summer and beyond.
“Whilst we know the majority of people can — and do — use instant barbecues safely, we also know that some people are still unaware of how to use them responsibly, and mistakes can be made. There are also certain myths that exist, particularly when it comes to the safe and sustainable disposal of these products when our customers have finished with them. Our Cool It Quick campaign is about busting those and providing a guide to safe barbecuing along with tips to make it an enjoyable summer experience for everyone.”
Bar-Be-Quick’s re-usable and instant barbecues are fully recyclable and sustainable. They can be purchased through https://www.barbequick.com/grillguide/shop-at-bar-be-quick/, ASDA stores nationwide and other selected retailers. As part of the #coolitquick campaign, Rectella recommends customers carefully read the instructions on their Bar-Be-Quick packs or scan the QR code for clear guidance on safe and responsible use. These guidelines can also be accessed via the Bar-Be-Quick website at www.barbequick.com.
