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Home Retail News Retailer News

Asda tops Easter taste test with award-winning egg– at a cracking price

Premium brands, including Hotel Chocolat, feature in the test

by Fiona Briggs
April 16, 2025
in Retailer News
Reading Time: 2 mins read

With Easter mere days away, now’s the time to stock up on all the chocolate the long weekend demands. And if you’re looking for a showstopper, look no further… 

Asda tops Easter taste test with award-winning eggAsda’s Exceptional Caramel, Pretzel & Honeycomb Milk Chocolate Egg was named the Best Milk Chocolate Egg AND the Best Value Easter Egg by the testers at Good Housekeeping Institute in its biggest ever Easter taste test. Among those premium brands featured in the taste test were Hotel Chocolat, whose flagship Easter product costs an arm and an egg. Sorry, leg.  

Asda’s Exceptional Caramel, Pretzel & Honeycomb Milk Chocolate Egg scored an impressive 89/100 to take the number one spot in the tests, making it, effectively, the best milk chocolate egg in Britain for Easter 2025.

Priced at just £7.98 on Rollback (down from £9.98), Asda’s egg is more than four times cheaper than Hotel Chocolat’s Extra Thick Egg, which sets shoppers back £34.95 – that’s a £26.97 saving for every Asda egg purchased. 

There’s a lot you could buy for £26.97. Three more of Asda’s Easter eggs for a start, or an entire roast dinner for Easter Sunday. Now that, is ‘happiness guaranteed’ (ahem), and Asda price.

Praised by the testers for its tempting balance of salty pretzels and sweet honeycomb, Asda’s Exceptional Caramel, Pretzel & Honeycomb Milk Chocolate Egg is deliciously decadent. But don’t just take our word for it, Good Housekeeping Institute’s testers said: ‘If you only buy one Easter Egg this season, make it Asda’s crunchy, Pretzel and Honeycomb studded milk chocolate showstopper – not only did it come out on top, it’s the best value too. Result!’. 

The Exceptional Caramel, Pretzel & Honeycomb Milk Chocolate Egg and Asda’s full range of great tasting, fantastic value Easter Eggs are available in-store and online now from Asda.com. 

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Similar Retail News Articles:

  1. Asda slashes the price of its award-winning champagne to just £10
  2. Award-winning Banana Tree launches Bowls of Greatness – half price for January
  3. Spring into Easter with cracking savings on seasonal sweet treats at Sainsbury’s
Tags: AsdaEaster Eggs
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