Retail Times — UK Retail News
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Products

Barbie® and The Royal Ballet announce new partnership inspired by the magic of The Nutcracker

by Fiona Briggs
September 16, 2026
in Products
Reading Time: 6 mins read

The Royal Ballet and Mattel Inc.’s Barbie today unveil a new partnership celebrating the enduring legacy of The Nutcracker. Across stage and screen, both brands have introduced generations of audiences to the enchantment of The Nutcracker through their own distinctive interpretations. Uniting the Barbie brand’s cultural influence and imaginative storytelling with The Royal Ballet’s internationally acclaimed artistry, the collaboration pays tribute to the timeless appeal of the classic tale.

The partnership brings this shared connection to life through content, fashion and live experiences. From an original content collaboration with Royal Ballet Principal Fumi Kaneko, a limited-edition Barbie® | Royal Ballet retail collection and a four-day Barbie® | Royal Ballet pop–up experience at the Royal Opera House.

The collaboration comes as Barbie® in The Nutcracker reaches its 25th anniversary year, with Mattel Studios ushering in the holiday season with a new animated Barbie in the Nutcracker special on Netflix this November, alongside the return of The Royal Ballet’s production of The Nutcracker to the Royal Opera House stage from the 3 December 2026 – 13 January 2027 featuring Fumi Kaneko as The Sugar Plum Fairy in select performances.

Barbie is debuting the first trailer for the Barbie in the Nutcracker special, coming to Netflix this November as part of the film’s 25th anniversary celebration. You can watch the trailer HERE and find hi-res images of the new film HERE. The magic of Barbie in the Nutcracker is also coming to life beyond the stage and screen with an all-new doll collection inspired by the beloved story and upcoming animated special, bringing characters like Clara, the Sugar Plum Fairy, and more to life through innovative play experiences.

Jessica Kelly, head of consumer products EMEA at Mattel, said: “As Barbie in the Nutcracker celebrates its 25th anniversary, we’re delighted to honour this beloved part of the brand’s history through a special partnership with The Royal Ballet. United by a passion for storytelling and creativity, this collection celebrates the timeless magic of The Nutcracker in a fresh and meaningful way. We’re excited for Barbie and ballet fans alike to experience the collection and share in the magic of this timeless story.”

Sophie Wybrew-Bond, chief commercial officer of the Royal Ballet and Opera, said: “The Nutcracker is a much-anticipated part of the festive season for The Royal Ballet and our audiences and this partnership with Barbie gives us a chance to look at the story from a new perspective. Bringing together Barbie’s cultural influence with the artistry and craft of The Royal Ballet, we can explore the story across original social content, a retail collaboration, and live experiences at the Royal Opera House. It’s a partnership that reflects the different ways audiences can discover and engage with ballet.”

Fumi Kaneko brings Barbie into the world of ballet

As part of the partnership, Royal Ballet principal dancer Fumi Kaneko features in original social content offering an inside look at life as a Principal ballet dancer. Fumi will take on the role of the Sugar Plum Fairy in selected performances of The Royal Ballet’s production of The Nutcracker this December.

From behind-the-scenes glimpses of ballet class to the day in the life of a Royal Ballet Principal, the content also sees Fumi introduce children to ballet through play, movement and Barbie – including a lesson in ballet for Barbie herself.

Fumi Kaneko, pincipal of The Royal Ballet, said: “I couldn’t be more thrilled to be part of this special collaboration. Bringing together The Royal Ballet, Barbie and The Nutcracker is a moment of pure joy. Together, we’ve created a unique piece of content that celebrates the magic and imagination that Barbie and The Nutcracker inspire in children of all ages. Filming with the young dancers and sharing our joy of Barbie was incredibly heartwarming, and I hope it encourages children everywhere to dream big and believe in themselves.”

The limited-edition collection features apparel, accessories, and keepsakes inspired by the 2001 animated film, Barbie® in the Nutcracker. It includes T-shirts, a baseball cap, socks, and tote bags, alongside collectible pieces such as the best-selling ballet shoe keyring in a special Barbie edition, a limited-edition mug, sticker set and pin badge set.

Festive pieces in the collection include a limited-edition pink Christmas jumper featuring Clara and the Nutcracker, with the historic Royal Opera House on the reverse, alongside a Nutcracker ticket Christmas decoration.

The line launches online at the Royal Ballet and Opera Shop on Friday 18 September, before arriving in stores from Friday 23 October. Fans eager to purchase the collection can register for early exclusive access with registered customers receiving the chance to shop 24 hours before the general sale, customers can sign up at HERE.

Barbie® | Royal Ballet pop-up experience at the Royal Opera House

The partnership will also come to life at the Royal Opera House, with a four-day Barbie® | Royal Ballet pop-up experience in the Ground Floor Cafe from the 28th to the 31st of October.

Designed with younger audiences and families in mind, the experience will invite visitors to discover the world of Barbie® in the Nutcracker through a series of playful activities and interactive moments.

Visitors can expect a Barbie in the Nutcracker photo opportunity, an interactive activity trail and a magical postcard activity, where children can write their wishes and dreams before posting them through the Nutcracker post-box.

Alongside the pop-up, additional free ticketed activities will be available to book, offering families the chance to get creative through craft activities and storytelling sessions, as well as exclusive screenings of the new Barbie in the Nutcracker special. Booking information will be announced on the Royal Ballet and Opera website.

Similar Retail News Articles:

  1. Finsbury conjures up new Harry Potter-inspired celebration cake in celebration of 25 years of magic
  2. St.Helens R.F.C. and BrewDog announce major 10-year partnership
  3. Rugby Australia and Castore announce new landmark partnership
Tags: Barbie®
Tweet1ShareShare1

Related Posts

Biscuiteers

Biscuiteers launches limited-edition Phantom of the Opera collection to celebrate the musical’s 40th anniversary

October 13, 2026

This October, Biscuiteers is partnering with Andrew Lloyd Webber’s Phantom of the Opera to celebrate...

Wren

Wren expands beyond kitchens and bedrooms with new Living collection

October 13, 2026

Wren is expanding beyond kitchens and bedrooms with its new Living collection, introducing fitted media...

Nike and SiS

Nike and SiS launch co-branded performance nutrition range

October 13, 2026

Nike and SiS have teamed up to launch a co-branded performance nutrition range for the...

GUESS introduces the B Jean Low Rise featuring Becky G

GUESS introduces the B Jean Low Rise featuring Becky G

October 13, 2026

GUESS launches the B Jean featuring award-winning singer, songwriter and actress Becky G. A fresh...

Oatly and Well Grounded announce long term Future of Coffee partnership

October 13, 2026

Today, Oatly, the world’s original and largest oat drink company, and Well Grounded, an award-winning...

Grind’s Christmas Shop is officially open

Grind’s Christmas Shop is officially open

October 13, 2026

Grind's Christmas Shop is officially open. And the title of 'best place to buy coffee...

Load More

Popular Posts

  • Retail TimesKFC launches Crazy Tuesdays with rotating deals across the UK and Northern Ireland (1,349)
  • KFCKFC launches 2 for £4.99 Original Wraps (528)
  • Taco Bell and DuolingoTaco Bell and Duolingo unite for a worldwide Global Taco Day activation (53)
  • lululemon and GANNIlululemon and GANNI launch exclusive collaboration (244)
  • Retail TimesTesco Media unveils new ad platform, shoppable formats and smarter in-store media (359)
  • Diet Coke Tickled Pink cansViral pink Diet Coke cans return exclusively to Asda as Tickled Pink 30th… (158)

FEATURED ARTICLES

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

August 12, 2026
How Catalina helps smaller fuel retailers win loyalty

How Catalina helps smaller fuel retailers win loyalty

April 27, 2026
Retail crime must be challenged, says top security specialist

Retail crime must be challenged, says top security specialist

April 21, 2026
Design Matters: why Lefties tech-based approach could be the future of value retail

Design Matters: why Lefties tech-based approach could be the future of value retail

August 28, 2026
ADVERTISEMENT

Find the Story You Need

No Result
View All Result
  • Home Page
  • Editorial – Contact
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
  • Retailer News
  • Products
  • Data
  • Technology
  • Events
  • People
  • Comment
  • Sustainability
  • Awards
  • Research
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy