Wrinkles Schminkles, the pioneer of reusable, non-invasive, 100% medical-grade silicone wrinkle patches, will launch at QVC UK, the leaders of live shopping, on 2 November.
The launch follows the brand’s first UK retailer partnership with Boots earlier this year, which brought Wrinkles Schminkles to a wider UK audience. QVC UK marks the next stage of its retail growth strategy, following its acquisition by Avenir Collective.
Wrinkles Schminkles will launch online with QVC before making its TV debut as part of QVC’s “Best of QVC Beauty” programming, a broadcast showcasing the retailers top-performing skincare, cosmetics and best- loved products. The dedicated launch slot will introduce a specially curated ‘Best Sellers’ collection, launching at a special price, exclusively for QVC customers.
Content creator Tracie Bedwood (@traciesedit), who has over 35 years’ experience in the hair and beauty industry will present the brand on QVC. Tracie previously worked as Dyson’s QVC Education Manager, and has a deep understanding of brand storytelling, live presenting and audience engagement.
“Launching on QVC UK marks an exciting milestone for Wrinkles Schminkles. QVC’s unique ability to bring brands to life through live demonstration, expert insight and genuine audience connection makes it a natural fit for us. As consumers become more informed about skincare, there’s real value in creating the space to explore the science, understand the benefits and discover solutions that work for them. It’s an opportunity to share the wider Wrinkles Schminkles philosophy and build meaningful connections with customers through education, discovery and trust,” said Lauren Myers, chief brand officer at Avenir Collective
Founded in Australia in 2014, Wrinkles Schminkles sits between skincare and the clinic. The brand is most known for pioneering the reusable 100% medical-grade silicone patch, designed to support smoother- looking, more hydrated and visibly firmer skin.
Inspired by the established use of medical-grade silicone in scar care, the brand has refined the technology into targeted patches for specific areas including the forehead, eyes, mouth, neck and chest. The brand also leads with ingredient-led SKUs, including Self-Dissolving Microneedle Patches, Face Polishing Peel Pads powered by AHAs, BHAs and PHAs, and Facial Plumping Sheet Masks with peptides, collagen and hyaluronic acid.
The initial QVC assortment includes exclusive collections designed especially for common concerns:
- The Best Sellers Bundle – Face & Décolletage Smoothing Bundle: Forehead Wrinkle Patch (2 Pack), Eye Wrinkles Patch (3 Pairs), Chest Wrinkle Patch (1 Pack), Neck Wrinkle Patch (1 Pack) and the Silicone Patch Cleanser 40ml.
- Deep Mouth Wrinkles Duo: Mouth & Lip Wrinkle Patch (2 Pack), Self-Dissolving Microneedle Patches (4 Count)
- Expression Recovery Duo: Brow Frown & Bunny Lines Patch (2 Pack), Eye Smoothing & Depuffing Sheet Mask (5 Pack)
Each silicone patch is designed to be worn overnight or a few hours for a quick boost and can be reused multiple times.
