To beat the January blues and kick off 2026 on a brighter note, cult non-alc aperitivo – Botivo is offering a free can with every Yard Sale Pizza order on 1st January – part of its new Dry January campaign, “Paint the Town Yellow.”
The campaign reframes Dry January as a time for indulgence, joy and getting out – not deprivation – encouraging people to support hospitality when it’s needed most.
Highlights include:
- Yard Sale x Yellow Hour: Free Botivo can with every pizza order on 1st Jan, plus a co-branded box takeover throughout January.
- OOH & Art: A bold Botivo bottle mural launching on Broadway Market from 2nd Jan, celebrating the brand’s artisanal hedonist ethos.
- Hospitality activations: 41 London venues serving special Botivo menus, including The Carpenter’s Arms, Brat, Café Cecilia and Darling’s Eatery.
From pizza and aperitifs to public art and pub menus, Paint the Town Yellow is about bringing warmth, colour and pleasure back to January.
