Edinburgh Gin, from independent family owned, Ian Macleod Distillers, has unveiled its new creative campaign, “Perfectly Composed,” celebrating the UK’s 3rd largest premium gin brand and 7th biggest gin brand. The campaign, featuring joyous and dynamic dance routines, highlights the unique notes of Edinburgh Gin’s range and brings the brand’s playful spirit to life.
With new packaging and a new distillery in the heart of Edinburgh unveiled in 2024, this is the next stage in the evolution of Edinburgh Gin which has been at the forefront of the craft gin movement since its launch in 2010. The creative focuses on the core range including The Classic Gin, Rhubarb & Ginger Gin, Seaside Gin, and Rhubarb & Ginger Liqueur.
The distinctive creative is featuring on premium digital outdoor sites with maximum visibility close to point of purchase in cities nationwide including Edinburgh, Glasgow, Newcastle and London, with extended audience reach through Meta and YouTube.
“Edinburgh Gin has always been a disruptor,” says Barbara Turing, brand manager at Edinburgh Gin. “We are pioneers of flavoured gin, and we continue to push boundaries which is the spirit of the brand. This campaign is all about celebrating our rich ‘wonder-filled’ flavours, communicating the diversity of our expressions and distilling excellence to connect with current and new gin consumers.
“We have consistently invested, taking Edinburgh Gin to the UK’s seventh biggest gin brand, overtaking Malfy in the last period. We are confident that our new campaign will drive trial and sales among consumers seeking products that are authentic, vibrant and exciting with the assurance of a world-class gin experience.”
In a major investment and commitment to Edinburgh Gin’s relentless dedication to innovation and excellence, the brand opened a new state-of-the-art carbon neutral distillery in the heart of Edinburgh in December 2024 where it distils its entire range using 100% natural botanicals and flavours and offers gin experiences to visitors. “Our new brand home is testament to our rich heritage, knowledge and commitment to sustainability as the brand goes from strength to strength,” says Caroline Fox, UK Commercial Director.
Edinburgh Gin is one of the UK’s most awarded gin portfolios and is listed in Tesco, Sainsbury’s and Morrisons, online with Amazon and a growing footprint in the on-trade where it is outperforming the category as the only top 20 gin brand in the UK to grow in value.
